Senior Manager, Demand Generation

About the role

We’re looking for a high-energy, fast-learning and seasoned marketer to lead our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies.

As Sr. Manager, Demand Generation, you’ll be the go-to marketing partner for our Australian sales team, leading the country-level strategy to generate pipeline and build the brand for Australia - our primary market in APAC, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets. You’ll link brand programs and performance, building integrated campaigns that guide prospects from first engagement to revenue. You’ll craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversions, and ultimately ARR for Australia.

This role is the tip of the spear for marketing in Australia—accountable for building both awareness and fuelling revenue growth across SMB, MM, and ENT segments. This role reports to the Senior Director of Marketing APAC.

What you’ll do

• Own the marketing plan for Australia: You’ll build and execute the demand generation strategy from top to bottom—integrating always-on campaigns with quarterly priorities and sales goals.
• Act as the primary marketing partner to Australian sales leadership: You’ll be in lockstep with AE and SDR leadership supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
• Run full-funnel programs: From top-of-funnel awareness to lead generation and deal acceleration, you’ll budget for and deploy the right mix of channels to hit new logo ARR goals. You’ll execute across the following channels: email, ABM, direct mail, webinars, events, out of home advertising, content syndication, and outbound activations with SDRs.
• Make events a revenue-driving channel: You’ll oversee the Australia field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
• Partner closely with SDRs: You’ll co-create and optimise sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
• Optimise performance and scale what works: You’ll analyse campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
• Collaborate cross-functionally: You’ll work closely with global and regional peers in growth/digital advertising, content, brand, ops, and analytics—contributing to a high-performing international marketing engine.

What you’ll need

• 7+ years of experience driving B2B demand generation in Australia, ideally with at least some experiences in the broader APAC market.
• Deep understanding of demand gen channels across both digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events). Executional expertise is not required for digital, but channel strategy ownership is.
• Proven ability to build strong partnerships with sales and own shared revenue targets.
• Experience owning pipeline goals in a field or regional marketing capacity.
• Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results.
• Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs.
• Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren’t afraid to test, fail, and learn quickly.
• Bonus: Experience marketing to HR and Finance buyers in Australia

Additional Information

An equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Employees work on a Hybrid Office Model - 3 days per week in our Sydney office.

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