Senior Marketing Data Analyst

11 Minutes ago • 3 Years +
Data Analysis

Job Description

The Senior Marketing Data Analyst will dive deep into marketing data, analyze it, and provide actionable recommendations to optimize marketing campaigns and drive business performance. This role involves regular tracking, analysis, and reporting on various metrics and KPIs, supporting data-driven decisions, and creating dashboards in Tableau, Eloqua, and SalesForce. The analyst will also develop complex SQL queries and collaborate cross-functionally to present insights.
Good To Have:
  • Strong business judgment and marketing knowledge.
  • Experience with cloud-based data warehouses (Snowflake or similar).
  • Experience working in the tech industry.
Must Have:
  • Track, analyze, and report on marketing metrics and KPIs.
  • Provide actionable insights and recommendations for improvement.
  • Create and optimize reports and dashboards in Tableau, Eloqua, and SalesForce.
  • Develop and maintain complex SQL queries for data extraction and analysis.
  • Understand marketing & sales objectives, processes, and underlying systems.
  • Collaborate cross-functionally with Marketing, Sales, and Product teams.
  • Drive projects supporting marketing analytics and reporting strategy.
  • 3+ years experience analyzing data from multiple sources.
  • Proven experience with SQL, including complex queries and optimization.
  • Strong proficiency in Tableau for dashboards and visualizations.
  • Hands-on reporting experience with CRMs, Marketing Automation, SFDC, Google Analytics.
  • Advanced Excel skills for large datasets.
  • Excellent analytical and problem-solving skills.
  • Experience in cross-functional projects.
  • Strong attention to detail and data integrity.
  • Excellent English and communication skills.
Perks:
  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment
  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wall
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite
  • Flexible working hours and work-from-home allowance
  • Free underground parking with a designated space for bikes and electric scooters

Add these skills to join the top 1% applicants for this job

cross-functional
communication
excel
data-analytics
game-texts
marketing-automation
salesforce
tableau
sql
google-analytics

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Marketing Data Analyst and help us do what we do best: propelling business forward. Learn More about us.

In this role you would be able to dive deep into marketing data, analyze it, and provide actionable recommendations to optimize marketing campaigns and drive business performance.

In this role, you will:

  • Regular and ad-hoc tracking, analysis, and reporting on different metrics and KPIs related to channel performance, GTM metrics, media & awareness, funnel metrics, ROI, targets vs actuals, and marketing effectiveness
  • Support data-driven decisions through providing actionable insights & recommendations for improvement
  • Creation of reports and dashboards in Tableau, Eloqua, and SalesForce
  • Create, maintain, and optimize Tableau dashboards and reports for business stakeholders including development of needed data sources.
  • Develop, manage, and maintain complex SQL queries to extract, manipulate, and analyze large datasets from various sources.
  • Understand the marketing & sales objectives, the business processes, and the underlying systems
  • Collaborate cross-functionally with Marketing, Sales, Product, and other teams to better understand the metrics and present insights
  • Participate and drive projects which support the marketing analytics & reporting strategy

Your background:

  • 3+ years of experience in analyzing data from multiple sources & drawing actionable insights
  • Proven experience working with SQL (writing complex queries, joins, subqueries, and optimization).
  • Strong proficiency in Tableau (creating dashboards, visualizations, and interactive reports).
  • Hands-on reporting experience with CRMs, Marketing Automation tools, SFDC, Google Analytics
  • Advanced Excel user comfortable with large date sets
  • Excellent analytical and problem-solving skills
  • Strong business judgement & marketing knowledge is a plus
  • Experience in cross-functional projects
  • Curious, organized, with strong attention to detail, quick to spot data integrity issues
  • Self-driven & adaptive to change
  • Experience working in a global company and with multiple teams and stakeholders; (tech industry is a plus)
  • Excellent English and communication skills
  • Excellent communication skills, with the ability to present data insights clearly to both technical and non-technical teams
  • Experience with cloud-based data warehouses (Snowflake or similar) will be considered an advantage

If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

Compensation

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wall
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite
  • Flexible working hours and work-from-home allowance
  • Free underground parking with a designated space for bikes and electric scooters

Apply now!

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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