Senior Online Marketing Manager (maternity cover)

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wrocław and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

Your daily tasks:
 

Campaign execution: 

• Planning, setting up, and managing advertising campaigns on the following platforms:
• Google Ads (Performance Max, Demand Gen, Video)
• Meta Ads (Facebook & Instagram)
• X Ads (formerly Twitter)
• PlayStation Ad Net (PlayStation Store)

Optimization:

• Continuous testing and improvement of campaigns to achieve better results.
• Budget management, cost optimization, and maximizing ROAS/ROI.
• Staying up to date on the latest ad network trends and implement them in Techland’s marketing campaigns.
• We expect testing new solutions, conducting A/B tests, and implementing "out of the box" ideas.

Analysis and Reporting:

• Real-time monitoring of campaign performance.
• Preparing performance reports based on data from Google Analytics 4, advertising platforms, and other analytics tools.
• Providing recommendations based on data-driven insights.
• Audience segmentation and targeting based on available data.

Team collaboration:

• Collaborating with the marketing team to brainstorm new and innovative growth strategies and marketing tactics.
• Collaborating with marketing partners.

Qualifications

• Minimum of 2-3 years of experience as a Senior Online Marketing Manager, Senior PPC Manager, or related positions focusing on implementing and managing advertising campaigns.
• Proficiency in working with various advertising platforms like Google and Meta Ads.
• Proven track record of successful campaigns with diverse goals – sales, lead generation, brand awareness, etc.
• Advanced knowledge of Google Analytics 4 (GA4).
• Analytical mind with a passion for measuring data.
• Strong project management and managerial skills.
• Very good command of English.

Additional Information

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).