Job Summary

Job Description

tonies is seeking a Senior Product Manager to shape and deliver innovative new experiences within their growing product portfolio. This role involves defining the long-term product roadmap, developing product strategy based on market insights, and managing the end-to-end product lifecycle from concept to launch and beyond. The Senior Product Manager will collaborate closely with internal teams (Product Development, Content, Licensing, Finance, Supply Chain, Sales) and external partners (publishers, agencies) to ensure product success. Responsibilities include overseeing operational and financial aspects, tracking performance metrics, and optimizing products based on user feedback and data.

Must have:

8+ years of experience in product management for children's products.
Strong understanding of toys, board games, or connected entertainment sectors.
Experience with connected devices and phygital experiences.
Proven track record of leading cross-functional teams and full product lifecycle management.
Excellent communication and collaboration skills.
Highly organized, hands-on, and solution-oriented.
Strong analytical mindset and data-driven decision-making.

Good to have:

Experience with licensed products.
Excellent verbal and written English communication skills.
Additional languages such as German or French.

Perks:

Global teamwork opportunities.
Support for inclusion and diversity.
Deutschlandticket (public transport ticket) or parking subsidy.
Leasing bicycle option.
Remote work subsidy.
Subsidies for company pension plans.
30 days of paid annual leave.
Three additional days off (Rosenmontag, Christmas Eve, New Year's Eve).
Up to 10 "toniecation days" (unpaid leave).
Internal and external training opportunities.
Individual learning budget.
Access to Babbel for language learning.
Access to Calm for meditation.
Discounts on tonies products.

9 skills required

9 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

cross-functional

problem-solving

communication

budget-management

cross-functional-collaboration

product-vision

budget-adherence

marvel

Job Details

About tonies:

tonies® is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through mytonies (library and app) – ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.With an average playtime of ~270 minutes per week it is the perfect everyday companion for little ones.tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).

You as part of tonies:

Are you a strategic and hands-on product leader with a passion for creating joyful, high-quality experiences for children and families? Do you thrive at the intersection of creativity, technology, market insight, and commercial success — and know how to turn big ideas into successful products? Then this could be your next adventure!

As Senior Product Manager at tonies, you will play a key role in shaping and delivering innovative new experiences within our growing product portfolio. From defining long-term product vision to leading cross-functional execution, you’ll be responsible for driving end-to-end product success — always keeping our little listeners and their families at the heart of everything you do. In this role, you'll collaborate closely with internal teams and external partners to bring meaningful, fun, and high-impact products to life.

Your tasks and responsibilities will include:

Product Roadmap: Define and own the long-term product roadmap, aligning with tonies’ business goals for growth, profitability, and customer engagement.
Strategy & Vision: Develop a deep understanding of market dynamics, consumer insights, competitive landscape, and industry trends to inform product strategy.
End-to-End Product Lifecycle Management: Lead the full product lifecycle — from concept to launch and beyond. Ensure on-time delivery, budget adherence, and commercial success across all stages.
Cross-Functional Collaboration: Work closely with internal teams across Product Development, Content, Licensing, Finance, Supply Chain, and Sales to drive seamless execution and alignment.
External Partner Management: Establish and manage relationships with external publishers, agencies, and partners, ensuring strong alignment with internal licensing and product goals.
Operational & Financial Oversight: Monitor key metrics including pricing, margin, and cost of goods. Support portfolio expansion and manage end-of-life strategies in coordination with relevant teams.
Performance Tracking & Optimization: Establish clear KPIs, analyze product performance, and implement improvements based on user feedback and data insights.

What we are looking for:

8+ years of experience in product management or a comparable role focused on the development of children's products (entertainment/edutainment).
Strong understanding of the toys, board games, or connected entertainment sectors.
Affinity for technology, especially connected devices and phygital experiences.
Experience with licensed products is a plus
Proven track record of leading cross-functional product teams and managing the full product lifecycle—from concept through launch and post-launch optimization—resulting in commercially successful products.
Outstanding communication and collaboration skills to work effectively across diverse teams, as well as internal and external stakeholders.
Excellent verbal and written communication skills in English; additional languages such as German or French are a plus.
Highly organized, hands-on, and solution-oriented, with experience managing multiple products in fast-paced, evolving environments.
Strong analytical mindset with a focus on data-driven decision-making and continuous improvement.

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Charlotte Angerhausen
Talent Acquisition & Development Manager

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