Marketing & Product Portfolio Analyst DACH (all genders)

About tonies:

tonies is the world's leading interactive audio platform for children. With more than 10 million Tonieboxes sold and over 125 million Tonies sold, our award-winning and intuitive audio system delights families worldwide. It revolutionizes how children play and learn independently – child-friendly, creative, and screen-free.

Our diverse content portfolio includes around 1,400 Tonies in multiple languages, and our Tonieboxes have already been activated in more than 100 countries. Since our founding, we have achieved numerous milestones, including going public on the Frankfurt Stock Exchange in November 2021 and building a global team with over 550 dedicated employees.

Become part of our tonies team and the inspiring mission to create innovative and great audio experiences for children all over the world!

You as part of tonies:

As a Marketing & Product Portfolio Analyst (all genders), you will transform data into strategic insights that shape the future of our product portfolio in the DACH region. You will work closely with cross-functional and international teams, ensuring that growth, profitability, and market relevance are aligned through your analyses. Through sound market analyses, you will identify trends, customer needs, and competitive developments – and derive measures to further expand customer loyalty, engagement, and brand strength.

Your tasks include:

• Portfolio Optimization: You identify growth potentials within our product portfolio and develop initiatives to increase performance and profitability.
• Data-Driven Insights: You translate performance dashboards and shopper insights (e.g., Circana) into the identification of concrete growth opportunities at category and product level to maintain customer satisfaction.
• Market & Competitor Analysis: You monitor market trends, customer preferences, and competitors to foster portfolio innovations and support our strategic planning.
• Post-Launch Analyses: You define and translate metrics after product launches into actionable recommendations – always with a deep understanding of our customers at the center.
• Portfolio & Price Analyses: You conduct product and product line analyses, model cannibalization and incrementality to support data-driven decisions.
• Cross-functional Collaboration: You work closely with Marketing, Sales, and Finance teams in the DACH region to support successful go-to-market strategies.
• Global Collaboration: You act as an interface between the DACH market and the central Product, Content, and Licensing teams – you analyze local market needs, make recommendations, and adapt global strategies to local market conditions.

What we wish from you:

• A completed degree in Business Administration, Marketing, Product Management or a comparable field.
• At least 3 years of professional experience with a data and analysis focus in portfolio, product or marketing management – ideally in the consumer goods or entertainment sector.
• The ability and passion to translate complex data into clear strategic insights and actionable recommendations.
• Strong project management skills and initiative.
• Experience with data sources (e.g., Circana/Tableau).
• Excellent communication and teamwork skills to collaborate effectively with different stakeholders.
• Fluent German and English skills, written and spoken.

Why tonies?

• Global Teamwork: We work together across departments and country borders on our vision to bring the Toniebox into all children's rooms worldwide.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the offer that suits you best – a Deutschlandticket Job for unlimited mobility, a monthly subsidy of fifty euros for an office parking space, a leasing bicycle, or a remote work allowance.
• Security: Benefit from subsidies for capital-forming benefits, a company pension scheme, and occupational disability insurance.
• Rest & Time off: Enjoy 30 days of paid annual leave as well as three additional free days such as Rose Monday, Christmas Eve, and New Year's Eve. After one year of service, you can also use up to 10 "toniecation days" (unpaid vacation days).
• Continuous Training: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Learning languages and relaxing made easy: Improve your communication skills with the Babbel language learning app and find relaxation through our access to the Calm meditation app.
• Discounts: Benefit from attractive discounts on our entire tonies product range.

Good to know:

It is one of our principles at tonies® that we are committed to inclusion and diversity. We celebrate the different abilities, backgrounds, beliefs, and gender identities that unite under our roof. Every face is welcome with us and is supported by and with us in all phases of development.

We look forward to receiving your application!

Lisa Weyers

Talent Acquisition Manager