SMA - Sr. Marketing Analytics

The Senior Marketing Analytics role at Maino.ai involves leading Analytics PODs to deliver accurate marketing performance data across Google & Meta Ads. Responsibilities include triaging work, enforcing SLAs, mentoring analysts, and shipping RCA Data Packs. The role emphasizes SQL/Python/R automation, reliability, and stakeholder communication, driving marketing strategy and insights to achieve client business goals. Candidates need 3-5 years in marketing analytics, 2-4 years leading analysts, and expertise in Google & Meta Ads, SQL, Python/R, and BI tools.

Must Have

• Lead Analytics PODs to deliver accurate, on-time marketing performance data.
• Triage work, enforce SLAs, mentor analysts, and ship RCA Data Packs.
• Raise the bar on SQL/Python/R automation, reliability, and stakeholder communication.
• Own POD outcomes: triage the queue, set ETAs, enforce SLAs.
• Lead RCA Data Packs: produce comparatives, movers, and driver bridges within ≤4 hours.
• Drive Marketing strategy and insights to help marketing team achieve business goals.
• Quality gate: sign-off on accuracy and completeness; run proactive anomaly detection.
• Design/oversee SQL + Python/R workflows that reduce manual ops.
• Provide crisp stakeholder updates, risks & revised ETAs; weekly syncs.
• Accept only DoR-ready requests; channel scope changes into CRs.
• 3–5 years in marketing analytics/performance analytics.
• 2–4 years leading analysts.
• Google Ads & Meta Ads expertise: data models, common KPIs, attribution nuances.
• Strong SQL (window functions, joins, performance tuning) and Python or R for analysis/automation.
• BI proficiency (Metabase/Looker/Tableau) and Google Sheets.
• Leadership & crisp communication: clear triage, sharp status updates, decisive escalations.
• Bias to action, high ownership, calm under daily cut-offs.

About the role :

You’ll lead one or more Analytics PODs to deliver accurate, on-time marketing performance data across Google & Meta Ads. You’ll triage work, enforce SLAs, mentor analysts, and ship RCA Data Packs (data-only) fast—while raising the bar on SQL/Python/R automation, reliability, and stakeholder communication.

What you’ll do (Responsibilities)

• Own POD outcomes: triage the queue (Base / Ad-hoc / RCA Data Pack / Automation), set ETAs, enforce SLAs.
• Lead RCA Data Packs: produce comparatives, movers, and driver bridges within ≤4 hours of acceptance for data-heavy clients; hand off to Marketing for narrative/recommendations.
• Drive Marketing strategy and insights to help marketing team achieve the business goals as set by the clients
• Quality gate: sign-off on accuracy and completeness; run proactive anomaly detection and issue flags.
• Automation & scale: design/oversee SQL + Python/R workflows that reduce manual ops and improve run health.
• Stakeholder comms: crisp updates, risks & revised ETAs; weekly syncs with Marketing POCs.
• Scope control: accept only DoR-ready requests; channel scope changes into CRs.

What you’ll bring (Requirements)

• 3–5 years in marketing analytics/performance analytics; 2–4 years leading analysts.
• Google Ads & Meta Ads expertise: data models, common KPIs (CPC/CPM/CVR/CPA/ROAS/AOV), attribution nuances is a must
• Strong SQL (window functions, joins, performance tuning) and Python or R for analysis/automation.
• BI proficiency (Metabase/Looker/Tableau) and Google Sheets for stakeholder-friendly outputs.
• Leadership & crisp communication: clear triage, sharp status updates, decisive escalations.
• Bias to action, high ownership, calm under daily cut-offs.