Social Media Growth Manager (Content & Paid Acquisition)

We are a large social media network with over 30 million followers in geek culture, entertainment, and horror, aiming for 50 million. We need a Hybrid Manager to lead this aggressive growth phase, responsible for incubating, launching, and scaling new social media pages from scratch, covering creative direction and ad spend strategy. The role involves acting as a 'Page Lead' for new verticals, starting with a Grand Theft Auto VI (GTA 6) page, managing daily content and backend ad campaigns for aggressive follower growth, and then replicating this process across other niches.

Must Have

• Manage and execute “Page Like” campaigns via Meta Ads Manager.
• Design and test ad creatives to lower the Cost Per Follower (CPF).
• Manage a testing budget and optimize for maximum efficiency.
• Curate and create high-engagement daily content (memes, news updates, videos).
• Source viral content relevant to specific niches.
• Foster community interaction to turn “paid likes” into “loyal fans.”
• Analyze page performance data to determine monetization readiness.
• Comfortable with Meta Ads Manager and creating viral memes.
• Deep Pop-Culture Knowledge in gaming and entertainment.
• Proficiency in Canva, Photoshop, or video editing tools (CapCut/Premiere).
• Data-Driven approach to strategy.

Good to Have

• Previous experience growing a Facebook/Instagram page from scratch to 100k+ followers.
• Experience with monetization (Instant Articles, Affiliate marketing, etc.).

Perks & Benefits

• Opportunity to build assets that will reach millions of people.
• Autonomy to own verticals and test new page ideas.
• Opportunity to lead a larger team as the initiative succeeds.

Location: Phillipines (Remote | WFH)

Type: Full time

Focus: Gaming, Entertainment & Vertical Videos

The Opportunity

We are a massive social media network currently engaging over 30 million followers across the geek culture, entertainment, and horror landscape. We are initiating an aggressive growth phase to hit 50 million followers, and we need a “builder” to lead the charge.

We are looking for a Hybrid Manager - someone who isn’t just a content creator and isn’t just a media buyer, but a mix of both. You will be responsible for incubating, launching, and scaling new pages from scratch, handling everything from the creative direction to the ad spend strategy.

The Role

You will act as the “Page Lead” for new verticals. You won’t just be managing existing communities; you will be building new ones.

Your Pilot Mission: Your first objective will be to launch and scale our dedicated Grand Theft Auto VI (GTA 6) page. You will run the day-to-day content while simultaneously managing the backend ad campaigns to drive aggressive follower growth. Once successful, you will replicate this process across new verticals.

Key Responsibilities

1. Paid Acquisition (The Growth Engine)

• Manage and execute “Page Like” campaigns via Meta Ads Manager.
• Design and test ad creatives to lower the Cost Per Follower (CPF) (Target: $0.01 per follower).
• Manage a testing budget ($600–$1,000 per launch) and optimize for maximum efficiency.

2. Content & Community (The Retention Engine)

• Curate and create high-engagement daily content (memes, news updates, videos).
• Source viral content relevant to the specific niche (e.g., GTA leaks, rumours, gameplay).
• Foster community interaction to turn “paid likes” into “loyal fans.”

3. Scaling & Strategy

• Analyze page performance data to determine when a page is ready for monetization.
• Eventually oversee a portfolio of 3–5 pages simultaneously.
• Collaborate with leadership to identify the next “winning” niche to target.

What We Are Looking For

• The Hybrid Skillset: You are comfortable inside Meta Ads Manager looking at CPAs, but you also know how to make a meme that goes viral.
• Deep Pop-Culture Knowledge: You genuinely understand the niches we cover. You know why GTA VI is a big deal, you keep up with entertainment and gaming news.
• Visual Eye: Proficiency in Canva, Photoshop, or video editing tools (CapCut/Premiere) to create engaging ad creatives and posts.
• Data-Driven: You don’t just post and hope; you look at the numbers and adjust your strategy.

Nice to Have

• Previous experience growing a Facebook/Instagram page from scratch to 100k+ followers.
• Experience with monetization (Instant Articles, Affiliate marketing, etc.).

Why Join Us?

• Impact: You aren’t a cog in a machine; you are building assets that will reach millions of people.
• Autonomy: You will own your verticals. If you have an idea for a new page (e.g., K-Pop or Tech), we have the resources to let you test it.
• Growth: As the initiative succeeds, you will have the opportunity to lead a larger team.