Social Media Specialist
Job Summary
Job Description
Animoca Brands seeks a proactive Social Media Specialist to create and manage engaging content across various global platforms (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast). This role involves collaborating with the Social Media Manager to enhance brand visibility and community engagement, particularly within Chinese communities. Responsibilities include content creation and adaptation for Chinese audiences, video production assistance for podcasts, community engagement, competitor analysis, and contributing creative ideas to improve social media strategy. The ideal candidate possesses strong copywriting skills in English and Chinese, social media experience, and an understanding of Chinese social media platforms. Blockchain knowledge is a plus.
Must have:
- Content creation & adaptation for Chinese audiences
- Strong English & Chinese copywriting skills
- Social media experience (X, Instagram, TikTok)
- Community engagement & competitor analysis
- Collaboration with Social Media Manager
Good to have:
- Understanding of blockchain and Web3
- Experience with Chinese social media platforms
3 skills required
Job Details
Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, one of the Top 50 Blockchain Game Companies 2024, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including Anichess, The Sandbox, PHANTOM GALAXIES™, and Crazy Defense Heroes, and products utilizing popular intellectual properties such as The Walking Dead and Power Rangers. One of Animoca Brands’ flagship projects is Mocaverse, a platform that enables consumers to maximize their Web3 exposure to experiences and rewards with a single login entry point. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook, and TikTok.
Role Overview
We are seeking a proactive and creative Social Media Specialist to become a key part of Animoca Brands’ Marketing team.
In this role, you will play a crucial part in crafting and managing engaging content across multiple Animoca Brands’ global social media platforms to enhance brand visibility and foster community engagement. You will work closely with the Social Media Manager and collaborate with the broader marketing team to implement strategies that increase our presence, particularly within Chinese communities.
Responsibilities
- Work with the Social Media Manager to create and share engaging content across our global social media platforms to connect with our audience and grow brand awareness (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast).
- Research and suggest effective strategies to increase Animoca Brands' presence within the Chinese community.
- Focus on adapting content for Chinese audiences, ensuring it is both accurate in language and culturally relevant.
- Assist in the video recording and distribution of our podcast.
- Actively engage with our online community by responding efficiently to comments and questions in English and Chinese.
- Keep track of competitor social media tactics and stay updated with industry trends.
- Share creative ideas and fresh perspectives during team brainstorming sessions to improve our social media strategy.
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or a related field
- 1-2 years of experience preferred; however, fresh graduates are welcome to apply
- Strong copywriting skills in English, Traditional Chinese, and Simplified Chinese
- Experience with social media platforms, either on a personal or professional level (LinkedIn, X, Instagram, TikTok especially)
- Familiarity with China's major social media platforms is important
- Awareness of new social media trends and ability to quickly adapt and use this knowledge
- Excellent communication, organisation and teamwork skills, ready to thrive in a team environment
- Understanding of blockchain technologies and Web3 is a plus, but being eager and open to learn is key
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