Marketing Lead
Job Summary
Job Description
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem. Responsibilities include developing and executing marketing strategies, leading a team, building brand identity, driving user acquisition, managing budgets, collaborating with other teams, staying updated on web3 trends, representing Moca Network at events, fostering community engagement, and developing content marketing strategies. Requirements include proven experience in marketing blockchain projects, deep understanding of web3 culture, strong leadership skills, excellent communication, experience with various marketing channels, ability to work independently, and passion for blockchain technology.
Must have:
- Proven experience in marketing blockchain projects
- Deep understanding of web3 culture
- Strong leadership and team management skills
- Excellent communication skills
- Experience with various marketing channels
- Ability to work independently and as part of a team
- Passion for blockchain technology
Good to have:
- Develop and execute comprehensive marketing strategy
- Lead and mentor marketing professionals
- Build and maintain strong brand identity
- Drive user acquisition and engagement
- Manage marketing budget and track KPIs
- Collaborate with ecosystem, product, and engineering teams
- Stay up-to-date on web3 trends
- Represent Moca Network at industry events
- Foster strong and engaged community
- Develop and execute content marketing strategies
4 skills required
Job Details
The Role
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem.
Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audience
- Lead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketing
- Build and maintain a strong brand identity for Moca Network that resonates with the web3 community
- Drive user acquisition and engagement through innovative marketing campaigns and initiatives
- Manage the marketing budget effectively and track key performance indicators (KPIs) to measure success
- Collaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impact
- Stay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovation
- Represent Moca Network at industry events and conferences
- Foster a strong and engaged community around Moca Network
- Develop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.
Requirements:
- Proven experience in marketing blockchain-based projects or web3 companies
- Deep understanding of web3 culture, trends, and technologies
- Strong leadership and team management skills
- Excellent communication, interpersonal, and presentation skills
- Experience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertising
- Ability to work independently and as part of a team in a fast-paced environment
- Passion for blockchain technology and the open metaverse.
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