Marketing Lead

Animoca Brands

| Hong Kong (On Site) | Full Time | 4 months ago

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Job Summary

We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem. Responsibilities include developing and executing marketing strategies, leading a team, building brand identity, driving user acquisition, managing budgets, collaborating with other teams, staying updated on web3 trends, representing Moca Network at events, fostering community engagement, and developing content marketing strategies. Requirements include proven experience in marketing blockchain projects, deep understanding of web3 culture, strong leadership skills, excellent communication, experience with various marketing channels, ability to work independently, and passion for blockchain technology.

Must Have

Proven experience in marketing blockchain projects
Deep understanding of web3 culture
Strong leadership and team management skills
Excellent communication skills
Experience with various marketing channels
Ability to work independently and as part of a team
Passion for blockchain technology

Good to Have

Develop and execute comprehensive marketing strategy
Lead and mentor marketing professionals
Build and maintain strong brand identity
Drive user acquisition and engagement
Manage marketing budget and track KPIs
Collaborate with ecosystem, product, and engineering teams
Stay up-to-date on web3 trends
Represent Moca Network at industry events
Foster strong and engaged community
Develop and execute content marketing strategies

Job Description

The Role

Responsibilities:

Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audience
Lead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketing
Build and maintain a strong brand identity for Moca Network that resonates with the web3 community
Drive user acquisition and engagement through innovative marketing campaigns and initiatives
Manage the marketing budget effectively and track key performance indicators (KPIs) to measure success
Collaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impact
Stay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovation
Represent Moca Network at industry events and conferences
Foster a strong and engaged community around Moca Network
Develop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.

Requirements:

Proven experience in marketing blockchain-based projects or web3 companies
Deep understanding of web3 culture, trends, and technologies
Strong leadership and team management skills
Excellent communication, interpersonal, and presentation skills
Experience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertising
Ability to work independently and as part of a team in a fast-paced environment
Passion for blockchain technology and the open metaverse.