Brand Marketing - Deputy General Manager

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.

Key Responsibilities:

1. Develop and execute annual marketing plans to drive business objectives

2. Build and strengthen brand positioning and architecture

3. Create multi-channel marketing campaigns to increase brand awareness and engagement

4. Leverage consumer insights to identify unmet needs and drive innovation

5. Manage media planning, campaign metrics, and performance optimization

6. Lead strategic partnerships and agency relationships

7. Drive innovation in content formats and emerging platforms

8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions.

9. Manage media planning, campaign metrics, and performance optimization

11. Lead strategic partnerships and collaborations to amplify brand reach and impact

12. Develop and maintain relationships with internal stakeholders, agencies, and external partners

13. Conceptualize and execute high-impact communication campaigns across digital and offline channels.

Required Skills:

1. 8-10 years of experience in brand marketing, with experience in consumer tech business is a plus.

2. 4-5 years as FMCG brand manager (not trade or sales) is a must.

3. Should have managed 20cr and above ATL brand campaigns.

4. Proven track record of building and managing brands.

5. Strong understanding of consumer insights and market trends

6. Excellent campaign planning and execution skills

7. Ability to manage agency relationships and internal creative teams

8. Strong analytical and problem-solving skills

Education:

MBA is a must.

Why join us:

A collaborative output-driven program that brings cohesiveness across businesses through technology ∙ Improve the average revenue per use by increasing the cross-sell opportunities ∙ A solid 360 feedback from your peer teams on your support of their goals ∙ Respect, that is earned, not demanded from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!