Sr. Integrated Marketing Communications Manager

The Sr. Integrated Marketing Communications Manager will join the consumer marketing team at Trend Micro, a global cybersecurity leader. This role involves planning, executing, and measuring integrated communications strategies to boost consumer awareness of Trend Micro's brand, products, and services across multiple countries. Key responsibilities include establishing brand messaging, developing content for various channels, overseeing social media, managing marketing agencies, and staying updated on industry trends to drive proactive security outcomes.

Must Have

• Plan, execute, and measure integrated communications strategies for marketing campaigns.
• Establish and enforce global brand messaging guidelines across all communication channels.
• Support content development for media relations, social media, events, and webinars.
• Oversee social media platforms, including content calendar, asset development, and performance reporting.
• Supervise marketing agencies, ensuring execution against metrics and within budget.
• Stay updated on marketing trends, tech tools, and best practices.
• 8-10 years of marketing experience in consumer and/or cybersecurity.
• Post-secondary education in marketing, communications, or equivalent.
• Excellent writing and verbal communication skills.
• Strong creative and visual storytelling abilities.
• Proven experience running successful integrated marketing communications programs/campaigns.
• Strong understanding of social media platforms, community management, and metrics.
• Experience working in a multi-national setting and collaborating across time zones.
• Impeccable attention to detail and strong project management skills.
• Previous experience managing marketing agencies.
• Ability to collaborate effectively with global and cross-functional teams.

Good to Have

• Knowledge of graphic design tools

Perks & Benefits

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups
• Competitive compensation with bonus opportunity tied to company performance
• Room to enhance skills through ongoing learning and broad technological opportunities
• Work-life balance
• Team activities
• Environment rooted in equity, inclusion, and collaboration

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here. TrendMicro.com

Position Summary:

As part of the consumer marketing team, the Sr. Integrated Marketing Communications Manager will be responsible for helping to support various initiatives designed to drive consumer awareness of Trend Micro’s brand, products, and services in multiple countries.

Responsibilities:

The primary responsibilities of this role include:

• Planning, execution and measurement of integrated communications strategies needed to support various marketing campaigns designed to raise awareness of the company brand, products, services, events or other initiatives.
• Establishing and enforcing key brand messaging guidelines that support the brand worldwide and ensure consistency across various communications channels including the media, social media, website, speaking engagements, or events.
• Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources.
• Overseeing social media platforms by supervising the development of the content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of posts and campaigns that involve a social media element.
• Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget.
• Staying on top of the latest marketing trends, tech tools, and best practices to continually innovate and implement cutting-edge strategies where applicable.

Qualifications:

• At least 8-10 years of marketing experience in the consumer and/or cybersecurity industry
• Post-secondary education (degree or diploma) in marketing, communications or equivalent experience
• Excellent writing and verbal communication skills as well as strong creative and visual storytelling abilities; Knowledge of graphic design tools a plus
• Proven experience running successful integrated marketing communications programs or marketing campaigns
• Strong understanding of social media platforms, processes for community management, and relevant success metrics
• Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones
• Impeccable attention to detail as well as strong project management skills
• Previous experience managing marketing agencies
• Ability to collaborate effectively with a network of global and cross-functional teams
• Occasional international and domestic travel required

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

#LI-LO1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.