Sr. Web and Digital Content Capability Manager

1 Year ago • 7 Years +

Job Summary

Job Description

The Sr. Web and Digital Content Capability Manager will lead the development of a global strategy and roadmap for web and content capabilities, ensuring maximum value realization. This role involves driving transformative website experiences through a comprehensive strategy roadmap for B2B Health Systems. The manager will harmonize the web strategy with other channel leaders to ensure a cohesive customer experience and drive stakeholder alignment. This role includes responsibilities such as leading global website programs and related initiatives, aligning with the company's strategic vision and communicating business cases, strategy and roadmap to influence and advocate within the organization.
Must have:
  • 7+ years of website and digital content strategy experience
  • Exceptional strategic leader with strong communication skills
  • Passionate customer experience advocate
Good to have:
  • MBA in Digital Marketing, Marketing, or related field preferred
  • Healthcare technology marketing experience a plus

Job Details

Job Title

Sr. Web and Digital Content Capability Manager

Job Description

Your role:

  • You will lead developing our global strategy and roadmap for our web and content capability, ensuring maximum value realization of this critical digital channel.

  • You are an experienced website strategist with a keen understanding of the interdependence between high-quality digital content and website effectiveness to drive business impact.

  • You will be at the forefront of driving transformative website experiences through development of a comprehensive, global web and content strategy roadmap for B2B Health Systems, as part of the Digital Center of Excellence.

  • Your holistic approach to web strategy will provide clarity on user journey needs and best practices to ensure superior digital experiences for a breadth of customer needs.

  • You will harmonize the web strategy in partnership with other channel leaders to ensure a cohesive, end-to-end digital customer experience and drive stakeholder alignment of your plan across the organization. Your leadership will shape the creation and delivery of the global website program and related website initiatives, aligning with the company's strategic vision.


You're the right fit if:

  • Bachelor’s degree, MBA preferred. Preferably in Digital Marketing, Marketing, Business Administration or a related field, and 7+ years of experience in website and digital content strategy development. Healthcare technology marketing experience a plus.

  • Exceptional strategic leader, with sharp communication and storytelling skills.

  • A passionate customer experience advocate, who can inspire colleagues through an “outside-in” approach to website strategy.

  • Ability to communicate business cases, strategy and roadmap to influence and advocate in a large, matrixed organization.

  • Proven experience in senior-level digital marketing roles, with a track record of success in developing and executing website experience and conversion strategies.

  • Demonstrated success collaborating with and influencing cross-functionally across multiple offices and time zones.

  • Ability to cultivate innovation, drive digital and agile transformation, and act as a role model with customer focus, quality, integrity, teamwork, ownership, and continuous improvement.


How we work together
We believe that we are better together than apart. This role is an office-based role which means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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