Strategic Account Manager

The Strategic Account Manager (SAM) drives revenue growth in digital and TV sales, focusing on expanding digital sales by collaborating with sales executives and leadership. The SAM builds client relationships, provides reporting and insights, and develops performance-driven marketing solutions. This role requires a strong foundation in digital marketing, including planning, executing, and reporting on campaigns, to maximize station revenue and ensure client success.

Must Have

• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Help sales executives generate new digital marketing services business and grow business from existing clients
• Monitor campaigns and make recommendations to existing clients, with Sales Executives
• Build reports to present alongside Sales Executives to existing clients
• Attend and participate in corporate sales conference calls and events
• Meet weekly with the GSM to go over campaigns and revenue

Good to Have

• BA or BS in Business Marketing, Advertising or Communications
• 3+ years of digital marketing or media sales

The Strategic Account Manager (SAM) is a key contributor within both the digital and TV station sales environments, serving as a primary driver of revenue growth and a vital force in meeting departmental objectives. This role is centered on expanding and sustaining digital sales revenue by collaborating closely with sales executives and station leadership. The SAM builds and nurtures strong client relationships while providing essential support through clear reporting, actionable insights, and professional presentations. A strong foundation in digital marketing is critical, including hands-on experience planning, executing, and reporting on digital campaigns. As a digital strategist and trusted advisor, the SAM works alongside sales executives and management to develop innovative, performance-driven marketing solutions that deliver measurable results, support client success, and maximize station revenue.

• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Help sales executives generate new digital marketing services business and grow business from existing clients
• Monitor campaigns and make recommendations to existing clients, with Sales Executives
• Build reports to present alongside Sales Executives to existing clients
• Attend and participate in corporate sales conference calls and events
• Meet weekly with the GSM to go over campaigns and revenue

Requirements & Skills:

• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be and effective partner with the market's sales team in generating digital revenue