Strategic Account Manager

The Strategic Account Manager is the digital marketing services sales lead for WCBD TV, an NBC Affiliate Station owned by Nexstar Media Inc. This role involves developing and executing sales strategies, establishing client relationships, and generating new digital marketing services business while growing existing client accounts.

Must Have

• Develop and execute go-to-market sales strategies
• Establish, maintain, and grow client relationships
• Generate new digital marketing business and grow existing accounts
• 3+ years digital marketing or media sales experience
• Significant knowledge of local digital marketing services
• Effective communication and client presentation skills
• Strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals

Good to Have

• BA or BS in Business Marketing, Advertising or Communications

WCBD TV is an NBC Affiliate Station. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.

The Strategic Account Manager is the digital marketing services sales lead.

• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Generate new digital marketing services business and grow business from existing clients

Requirements & Skills:

• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be and effective partner with the market's sales team in generating digital revenue

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