Team Lead - Marketing Communications

11 Months ago • All levels

Editorial

Add these skills to join the top 1% applicants for this job

user-retention

alphabeta-testing

cross-functional

About us:

Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.

Our businesses:

With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.

A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.

Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.

About the Job Role

This role is essential for driving user engagement by creating targeted and impactful content that aligns with the company’s retention, reactivation, and acquisition strategies. The candidate will focus on content that enhances user journey mapping and fosters engagement.

Job Responsibilities

Lead the creation of content for user retention, lifecycle management, and acquisition.
Collaborate with cross-functional teams to deliver content that supports engagement and reactivation strategies.
Utilize content management tools and analyze performance metrics to refine strategies.
Guide and mentor a content team while driving creative problem-solving.
Apply strategic thinking and a user-centric approach to content creation.
Implement retention marketing strategies and work with lifecycle automation platforms.
Employ A/B testing, segmentation, and personalization techniques to optimize content effectiveness.

What we offer -

Competitive salary

Mediclaim Policy - Best in Industry

Flexible working hours

Career Development Program

Best in Industry Reward and Recognition program

Inclusive and Collaborative Work Culture

Complimentary snacks are served every day

If you would want to be a part of this multi-million user company, apply on the given link

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