About This Role:
Lead the best practices and quality execution of attitudinal and behavioral digital Ad Effectiveness studies. Act as a liaison by building strong relationships with internal partners, clients and vendors. Key management responsibilities include driving the feasibility assessment, research tag implementation, and data review processes.
What You'll Do:
- All technical account specialist responsibilities
- Manages 40-100 medium to large projects
- Manages next level troubleshooting and investigation prior to seeking assistance; to include tagging issues, data outages, portal issues, implementation issues.
- Mentors and helps with team trainings and knowledge sharing
- May use and write SQL queries to perform QA tasks or investigate tagging issues
- Contributes new ideas to improve existing processes and process automation
- Communicates tagging timelines and study set up completeness to internal teams and the client
- May mentor new or existing team members on technical capability or service expectations
- Manages end to end digital campaign delivery including tagging, campaign configuration, publisher mapping and initial internal data review.
- Develops and maintains impactful day-to-day relationships with clients, earning their trust by demonstrating deep industry knowledge and providing expert guidance
What You'll Need:
- Bachelor’s Degree OR 2+ years of professional work in the following areas: advertising, market Research, ad operations, experience at an advertising agency, publisher, ad network, DSP, research vendor.
- Minimum of 2+ years’ experience in project management or client support
- Experience in SQL writing and understanding function is required
- Positive work ethic and partnership skills