Technical Digital Marketer (MARTECH Implementation)

4 Months ago • All levels • Data Analyst

Job Summary

Job Description

WebFX seeks a Technical Digital Marketer specializing in MarTech implementation. Responsibilities include setting up marketing automation software (MCFX) and Google Analytics/Google Tag Manager (GTM) on client websites, auditing and making implementation changes, interpreting data, making CRO/UX recommendations, and understanding attribution/micro-conversions. The role requires strong English communication, basic WordPress and design knowledge, and experience with digital marketing (SEO/PPC/Analytics/GTM). The ideal candidate possesses excellent attention to detail, enjoys data analysis, and communicates project status effectively. The position offers extensive training, career development, and a collaborative environment.
Must have:
  • Strong English communication
  • Google Tag Manager expertise
  • Google Analytics proficiency
  • MCFX implementation skills
  • Data analysis & interpretation
  • CRO/UX recommendation ability
Good to have:
  • Basic understanding of SEO
  • Basic HTML knowledge
  • Experience with social media tracking
Perks:
  • World-class training
  • Competitive base pay
  • Company profit-sharing
  • Performance bonuses
  • Health insurance
  • Ongoing learning bonuses
  • Long-term career track opportunities
  • Fully equipped home office setup
  • Multiple schedule options
  • Annual merit-based compensation increases
  • Access to proprietary software/platforms
  • Global giving back initiatives
  • Annual FXFest trip

Job Details

WebFX is a proud Google Premier Partner with 6 offices in the US as well as an office in Guatemala and another one in South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) who work remotely full-time and have done so for 10+ years.

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Why Choose WebFX
For 8 years in a row, WebFX has been named the #1 Best Place to Work in Pennsylvania, which is our headquarters’ home state! As a company, we pride ourselves on being able to offer the same culture and benefits to our global team members. In addition to very competitive base pay, we offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we provide world-class digital marketing training (Organic SEO, Local SEO, PPC, Google Analytics + Studio, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Read below to learn about some of the benefits you can expect when working with WebFX:
- No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. In fact, many of our global/remote team members have been with WebFX for 10+ years, and we’re hoping you can be too! 🌏
- We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way! 
- Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
- When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home. We truly look forward to learning about you and your background, and we will be there to celebrate the milestones in your life together, no matter how big or small! 👏
- Access to virtual professional development opportunities with company experts and virtual team-building events like monthly meetups and hangouts.
- Invitation to our annual FXFest – an all-expenses paid trip for our international team members (with a 1-year tenure) to our company headquarters. The week-long event is filled with activities, learning, and motivation to help unite our U.S. and global staff! 🛫
- Fully equipped in-home office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more! 🖥️ 
- Multiple schedule options from which to choose. 📅
- Be part of a rapidly growing company that, at the same time, only partners with clients who share our values. 🌱📈
- Unrestricted access to our dozens of proprietary software/platforms our internal R&D team has developed for our team’s exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here.
- Merit-based promotional structure.
- Annual merit-based compensation increases! 💰
- We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we’ve committed to donating globally through our FXBuilds program. You can learn more about that here!

What You'll Get

World-Class Training and Ongoing Career Development
- No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
- From training with our Sr. Digital Marketers to access to countless industry-leading online training resources/courses/tutorials, to getting experience with nearly 1,500+ different clients with various platforms, digital services, and in every industry you can think of (and then some), our training program is simply unrivaled!
- Training doesn’t stop after your initial training period. We offer career development training and monthly Lunch-and-Learns with state-of-the-art training amenities to facilitate departmental training, industry-related updates, and more!
- FXLearns program – where you get incentives for taking advantage of our countless industry training resources!
- After 1,500+ clients, we’ve been able to truly master our processes and procedures – you will be trained on all of those - no need to develop how to do things (unless you want to help us continually improve that process) – because we refuse to stagnate, we are always pushing to make those processes 1% better too! 

Opportunities for Growth
WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands. And what’s more, you’re not expected to know it all! We believe in continually striving to be an expert in your subject matter of expertise – so while we will purposely challenge you to grow in SEO/PPC/Google Analytics, we are a full-service agency that has experts in other departments that handle everything else - from link building, social media, web design, and web development. This is done so you can truly master your trade.

We currently have over 40 team members located in the Philippines, and our goal is to double that number within the next 2 years!

Who We're Looking For

    • General Knowledge in the following:
    • Strong English written communication skills. Resume must be in English to be considered.
    • Basic understanding of WordPress
    • Basic understanding of design and visual website elements

    • Experience
    • Digital Marketing Experience (SEO/PPC/Analytics/GTM/etc)
    • Martech/AdTech or Technical SEO experience with willingness to learn
    • CMS experience with Wordpress
    • Technical experience with implementing tracking code on client websites
    • Basic understanding of SEO (Desired)
    • Basic HTML experience or willingness to learn (Desired)

    • Qualities
    • Demonstrates ability to get things done
    • Enjoys attention to detail technical task
    • Likes reviewing data and making recommendations
    • Communicates reliably about the status of a project
    • Outstanding attention to detail

What You'll Do

    • Responsibilities
    • Set up our marketing automation software (MCFX) on clients websites
    • Consults with internal team to deploy Google Analytics/Google Tag Manager (GTM) on client websites
    • Auditing / Making Implementation changes to Analytics and Tag Management accounts
    • Interprets data, understands personas/audiences for LeadNurtureFX & PersonalizeFX
    • Makes writing CRO/UX recommendations
    • Understands Attribution/Micro-Conversions
    • Ability to meet and exceed monthly production goals
    • Requires reliable internet access
    • The Content Integration Specialist role is NOT a client-facing position

    • Percentage Breakdown
    • 60% Google Tag Manager - Setup & Advanced Event Tracking / Troubleshooting / Google Analytics Troubleshooting Tickets / Data & Attribution Governance
    • 20% MCFX Installs
    • 10% Social Media tracking installation
    • 10% Dev-related marketing support
Compensation
Negotiable, based on experience
Annual merit-based increases

Working Hours

Asia (Philippines / Indonesia)
This position requires overlapping hours from 3:30 AM EST - 12:00 PM EST (New York Time Zone) Monday - Friday.

Africa / Europe (Ghana, UK, Ireland, Kenya, etc)
This position requires overlapping hours from 6:00 AM EST - 2:30 PM EST, Monday - Friday. The 40 hours of work doesn’t include any lunch or breaks.  

*** This excludes South Africa. South Africa has additional hours options.

North America & South America
This position requires overlapping hours from 8:00 AM EST - 4:30 PM EST, Monday - Friday. The 40 hours of work doesn’t include any lunch or breaks.  

Check out our culture on social media:

Please submit a resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! 

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

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