Trade Activation Specialist

2 Months ago • 6-8 Years • Logistics • $67,725 PA - $72,000 PA

Job Summary

Job Description

The Trade Activation Specialist at Funko will manage the end-to-end launch of Pop Vinyl, Bitty Pop, Loungefly, and Softlines products into US retail. This role involves collaborating with Marketing, Sales, Operations, Logistics, and Planning teams to ensure timely product launches and meet sales targets. Key responsibilities include managing critical paths for trade marketing initiatives, coordinating with third-party suppliers, analyzing retail activations, and identifying opportunities to enhance offerings. The ideal candidate possesses strong project management and organizational skills, excellent communication, and a proactive, solution-oriented approach. Data analysis and experience in managing large datasets are essential.
Must have:
  • Proven project management skills
  • Strong organizational and time management
  • Excellent communication skills
  • Proactive problem-solving abilities
  • Experience with large datasets
Perks:
  • Competitive compensation package
  • Full benefits
  • 401(k) plan with matching contributions
  • Creative work environment

Job Details

Description

Funko Overview 
Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
But what does Funko do? 
Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry.  Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

The Trade Activation Analyst will be responsible for facilitating supply chain activities and tracking end-to-end launches for Pop Vinyl, Bitty Pop, Loungefly and Softlines into the retail environment across Funko USA. They will ensure supply, customer fulfilment and key milestones are met, by working with stakeholders within the business and managing the critical path for each launch/project and trade initiative.
What You’ll Do
  • Work together with the Marketing & Sales team to support in the delivery of the agreed trade marketing strategy across USA   
  • Own, maintain and manage the critical path for trade marketing initiatives such as assortments/POS/CDU's/clipstrip programs and FSDU launches, from initiation to delivery into retail 
  • Use weekly forums to align and collaborate with key stakeholders across departments, including Marketing, Product Development, Sales, Operations, Logistics, Planning, Third Party Suppliers 
  • Work collaboratively with Marketing to ensure brand consistency is delivered across all activations (and associated materials)
  • Brief in and lead the design team for trade initiatives and ensure licensor approvals are recorded and met in a timely fashion
  • Manage each initiative (including retailer activations & new product launches) through a critical path working with cross functional teams to ensure product fills are correct, Holds are in place and managed, ensure pricing Is loaded onto the system and materials arrive on time into the warehouse and launches successfully
  • Communicate out issues, priorities, and project statuses to varying level of team member on a frequent basis, putting forward solutions and problem solving where needed
  • Collate required demand within Planning lead times and monitor demand continuously
  • Analysis of retail activations before and after campaigns, providing recommendations to the business to enhance the offering and highlighting how they have contributed to sales growth and achieved sales targets
  • This includes but is not limited to: 
    • Collating required information from multiple sources (customer manuals, PO’s, project briefs, customer FSDU specs) 
    • Solution focused - Identify any hurdles and find a solution to keep the project on track 
    • Ensuring stock timelines are met 
    • Liaising with the third-party suppliers to align with scheduled work plans 
    • Assess and flag risk of launches with key stakeholders 
    • Identify and create different workflow streams for retail activations 
    • Suggest and implement process changes in line with evolving business needs 
    • Manage the cost analysis to ensure strong ROI for the business 
    • Creation of multiple tracking documents  
    • Implementation of guides to ensure best in practise on trade activation 
 
What You’ll Bring
  • Proven project management skills and experience – ideally with an ability to think both rapidly and ‘outside the box’ Strong organisational and time management skills
  • Attention to detail
  • Excellent customer service, engagement and communication skills (written and oral)
  • Ability to work on own initiative and think outside the box 
  • Must be a proactive self-starter, with the ability to juggle many projects. Positive, can-do attitude
  • Good Excel skills
  • Commercial mindset
  • Able to work with large datasets and generate actionable outputs
  • Excellent collaboration skills, be able to demonstrate a ‘team player’ ethic
 
Salary Information
The base salary range for this position in the selected city is $67,725 – 72,000.​Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives.
What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 
Work Environment 
The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
This position is based in Everett, WA   

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.



The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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