Trade Marketing Coordinator/Specialist, Mexico

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role Impact:

This opportunity is ideal for someone passionate about maintaining brand integrity while engaging in dynamic, creative marketing strategies.

As a Trade Marketing Coordinator, you’ll be instrumental in executing in-market campaigns, collaborating across teams, and ensuring every activation strengthens our brand presence.

Roles & Responsibilities

• Ensure brand consistency across all retail partners and channels
• Develop and adapt marketing materials to meet specific channel requirements
• Negotiate and coordinate key marketing activations with agencies and clients
• Plan and execute in-store, thematic, seasonal activations, and roadshows
• Manage cross-licensing collaborations
• Create and maintain exhibition guidelines for both e-commerce and physical retail spaces
• Provide regional trade marketing support throughout LATAM
• Evaluate the ROI of marketing activations and trade investments
• Oversee showroom and trade show exhibitions

• Proven experience in trade marketing, ideally within the Toy or consumer goods industry
• Experience in the toy industry is highly desirable
• Strong organizational and project management skills
• Expertise in negotiation and building strong client relationships
• Creative problem-solving skills with the ability to think innovatively
• Ability to analyze data and evaluate financial outcomes, including ROI
• Excellent communication skills, including proficiency in English
• You are excited to contribute to our culture in Mexico

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth
• Surrounded by an A Player Team
• Competitive Remuneration

ZURU – Reimagining tomorrow 🚀

https://zuru.com/

#LI-JK3

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.