UA Analyst

MobilityWare is seeking a User Acquisition (UA) Analyst to join their growth team for mobile card games. The role involves supporting the execution, analysis, and optimization of paid user acquisition campaigns across various channels like Google and Apple Search Ads. The analyst will monitor campaign performance, optimize strategies, and collaborate with Creative, Product, and Finance teams to drive efficient user growth and improve KPIs such as ROAS, CPI, and retention. The ideal candidate will possess strong analytical, communication, and organizational skills, translating data insights into actionable recommendations for stakeholders.

Must Have

• Support user acquisition campaigns across mobile game titles
• Monitor and analyze campaign performance metrics
• Optimize campaigns and execute A/B tests
• Build and present analysis decks to stakeholders
• Collaborate with Creative, Product, Data Analytics, and Finance teams
• 1-3 years of experience in digital marketing, data, or analytical role
• Strong analytical and problem-solving skills
• Proficiency in Excel/Google Sheets
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Familiarity with digital marketing concepts and performance KPIs

Good to Have

• Experience with BI tools (Python, SQL, Looker, Tableau)
• Experience in mobile gaming user acquisition
• Passion for mobile gaming
• Solid understanding of user behavior and monetization models (card or casual genres)

Perks & Benefits

• Medical (100% paid option)
• Dental (100% paid)
• Vision (100% paid)
• Unlimited PTO/Vacation
• Life insurance (100% paid)
• 401K with competitive contribution
• Annual, all-inclusive company trip for you and a guest
• Free lunch, snacks, and drinks (in office)
• Casual workplace and relaxed dress code
• Newly remodeled office in Irvine
• Professional growth opportunities
• Annual Game Jam

We are seeking a motivated and analytically minded User Acquisition (UA) Analyst to join our growth team focused on mobile card games. In this role, you will support the execution, analysis, and optimization of paid user acquisition campaigns across channels such as Google, Apple Search Ads, and various ad networks. You’ll collaborate closely with cross-functional partners in Creative, Product, and Finance to help drive efficient user growth and improve performance KPIs like ROAS, CPI, and retention. The ideal candidate combines a strong analytical foundation with excellent presentation and communication skills, able to clearly translate data insights into actionable recommendations for both technical and non-technical stakeholders.

Responsibilities:

• Support user acquisition efforts across 2–4 mobile game titles, assisting with campaign setup, pacing, and performance tracking across channels such as Google Ads, Apple Search Ads, and many others
• Monitor campaign performance and surface key insights on metrics including ROAS, CPI, retention, and install volume.
• Partner with other team members to optimize campaigns and execute A/B tests across creative, targeting, and bidding strategies.
• Build clear and concise analysis decks to communicate performance insights to cross-functional stakeholders.
• Collaborate with Creative teams to develop and test new ad assets, app store screenshots, and copy to improve conversion and clickthrough rates.
• Coordinate with Product, Data Analytics, and Finance teams to align UA goals with broader company targets.
• Contribute to competitive research and industry trend monitoring to inform UA strategies and identify growth opportunities.
• Assist in building repeatable reporting processes and documentation to support team efficiency and scale.

Qualifications for Position:

• 1-3 years of experience in a digital marketing, data, or analytical role supporting User Acquisition, preferably for mobile gaming
• Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends
• Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, Tableau, or similar is a plus
• Excellent written and verbal communication skills, with the ability to present findings clearly to both technical and non-technical teams
• Strong organizational skills and attention to detail; able to manage multiple tasks and deadlines
• Familiarity with digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
• Passion for mobile gaming, with a solid understanding of user behavior and monetization models (especially in card or casual genres)
• Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment

A Little Bit About Us:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!