UA Creative Strategist

6 Months ago • 4 Years +

Marketing

Job Description

Papaya, a leading mobile game company, seeks an experienced Creative Strategist to shape its UA creative strategy using data-driven insights. Responsibilities include building strategic marketing plans, analyzing data from multiple sources, driving creative testing, monitoring performance, and collaborating with cross-functional teams. The ideal candidate possesses strong analytical skills, creativity, and experience in performance marketing. They will work closely with the Creative Strategy Lead to execute strategies, review concepts, and refine ads, ensuring alignment with UA and ASO tactics. The role demands proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP) and experience with BI tools is a strong advantage.

Good To Have:

Experience with BI tools (Looker, Tableau, Google Data Studio)

Must Have:

4+ years experience in creative strategy/performance marketing
Proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP)
Strong analytical skills
Experience in market research and competitor analysis
Native-level English proficiency

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cross-functional

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Description

Papaya is one of the world’s fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv.

We are looking for an experienced Creative Strategist to shape our UA’s creative strategy using data-driven insights and performance analysis.

The individual in this role will be responsible for delivering creative strategy, planning and managing the UA creative Gantt, and overseeing creative A/B tests for video, static, and playable ads. The ideal candidate combines strong analytical skills with a flair for creativity.He/she can work independently, handle multiple projects simultaneously, and collaborate effectively with cross-functional teams, including Creative Managers, User Acquisition & Retargeting Managers, ASO specialists, and Art Leads.

Responsibilities

Build strategic marketing plans for our games
Independently analyze data from multiple sources, understand performance metrics, and provide clear, data-driven insights to optimize creatives for UA, Retargeting, and Creative teams.
Drive creative testing backed up with hypotheses to gain insights, identify opportunities, and apply them to creative strategy
Ongoing creative performance monitoring, analyzing, and optimization
Day-to-day work with the Creative Strategy Lead to execute the creative strategy, review concepts, and refine ads
Work closely with UA and ASO teams to align creative strategy with their tactics, maximizing share of voice and performance
Write compelling briefs, themes, and concepts for video ads and other creative assets

Requirements

4+ years of experience in creative strategy/performance marketing roles
Proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP, data visualization) - a MUST
Experience with BI tools (Looker, Tableau, Google Data Studio) - a strong advantage.
Strong analytical skills and experience working in metrics-based teams
Proven experience in market research and competitor analysis
Strong understanding of the creative brief-writing process and its impact on campaign success
A keen eye for industry trends and their impact on creative strategy
Native-level English proficiency – both written and verbal