UA Manager (Meta) — R&D project

4 Months ago • All levels

Research Development

Job Description

The UA Manager will own the User Acquisition process within the R&D team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization. They will take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis, developing clear rules of engagement. The role involves generating creative ideas in collaboration with SMM, PMM, and GM, conducting audience research from a performance marketing perspective, and organizing brainstorming sessions to develop marketing hypotheses with PMM, CMM, and GM.

Good To Have:

Copywriting experience.
Experience working with funnels (or funnel optimization).

Must Have:

Proven User Acquisition experience.
Ability to work effectively with creative managers.
Excellent research skills including audience analysis.
Structured thinking and strong project management skills.
Ability to present research findings clearly and persuasively.
Data-driven and analytical approach.
Upper-Intermediate English level.

Add these skills to join the top 1% applicants for this job

team-management

performance-analysis

creative-writing

Requirements

Proven User Acquisition experience
Ability to work effectively with creative managers
Excellent research skills, including audience analysis, competitor research and performance marketing channels
Structured thinking and strong project management skills
Ability to present research findings and ideas clearly and persuasively
Data-driven and analytical approach
Upper-Intermediate English level

Would be a plus:

Copywriting experience
Experience working with funnels (or funnel optimization)

Responsibilities

Own the User Acquisition process within the R&D team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
Generate creative ideas in collaboration with SMM, PMM, and GM.
Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.