Requirements
- 2+ years of experience in email marketing, focusing on automated workflows
- Experience with multilingual email and/or push notification campaigns for mobile and web projects
- Proficiency in English at the upper-intermediate level or higher
- Experience conducting marketing A/B tests
- Proficiency in email marketing platforms (Reteno, eSputnik, Stripo)
- Basic knowledge of HTML/CSS
- Maintain email marketing documentation
- Familiarity with analytical and database tools
- Understanding of database segmentation principles
- Push notifications automation
Would be plus
- Experience with Reteno/eSputnik
- Experience with wellness apps
- Experience with dynamic email content
Responsibilities
- Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and transactional messages
- Design and manage automated workflows for email and push notifications, encompassing campaign planning, asset collection, approval processes, scheduling, quality assurance, and deployment
- Create and maintain HTML email templates that align with brand guidelines and deliver a consistent user experience
- Conduct A/B testing to optimize email subject lines, content, calls to action, delivery timing, and segmentation for ongoing email campaigns, with the goal of improving conversion rates and achieving premium user base growth
- Track email deliverability and domain reputation and build a positive reputation with various webmail providers such as Gmail, Yahoo, and Hotmail
- Segment email lists based on customer data and activity to deliver personalized and relevant content
- Collaborate with a team of copywriters, designers, data analysts, product marketing managers, user acquisition managers, creative producers, and product owners
- Create reports on campaigns’ performance, including conversion rate, drop-off rate, and other key performance metrics
Our Benefits
Corporate Events
Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs
Learning & Development
Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses
Mental & Physical Health
We provide health insurance, sports and psychotherapy reimbursement
Time Off Policy
18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart
Flexible Public Holidays
We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want
Sick Leave
100% Sick Leave Compensation
Personal Equipment Policy
You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation
Remote-First Work
Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for
Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.
Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable
Our Values
Growth
The essence of life is curiosity, so we never stop learning, discovering, and growing both as individuals and as a company.
Balance
The formula is unique for everyone but essential for a fulfilling life.
Impact
Be a force for good and pay it forward.
Honesty
Have the courage to face the truth.
Trust
Trust is earned when actions meet words.
If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.