Retention Manager

23 Minutes ago • 2 Years +

Job Summary

Job Description

Gismart is seeking a Retention Manager to develop and execute targeted email marketing campaigns and manage automated workflows for email and push notifications. The role involves creating HTML email templates, conducting A/B testing to optimize campaigns, tracking email deliverability, and segmenting lists for personalized content. The manager will collaborate with various teams to improve conversion rates and achieve premium user base growth for Gismart's mobile apps in Health, Wellness, Utilities & Music.
Must have:
  • 2+ years of experience in email marketing, focusing on automated workflows
  • Experience with multilingual email and/or push notification campaigns for mobile and web projects
  • Proficiency in English at the upper-intermediate level or higher
  • Experience conducting marketing A/B tests
  • Proficiency in email marketing platforms (Reteno, eSputnik, Stripo)
  • Basic knowledge of HTML/CSS
  • Maintain email marketing documentation
  • Familiarity with analytical and database tools
  • Understanding of database segmentation principles
  • Push notifications automation
  • Develop and execute targeted email marketing campaigns
  • Design and manage automated workflows for email and push notifications
  • Create and maintain HTML email templates
  • Conduct A/B testing to optimize email campaigns
  • Track email deliverability and domain reputation
  • Segment email lists based on customer data and activity
  • Collaborate with cross-functional teams
  • Create reports on campaigns’ performance
Good to have:
  • Experience with Reteno/eSputnik
  • Experience with wellness apps
  • Experience with dynamic email content
Perks:
  • Corporate Events (despite being remote-first, organize events in Gismart hubs)
  • Learning & Development (70% professional development courses, 100% English language courses)
  • Mental & Physical Health (health insurance, sports and psychotherapy reimbursement)
  • Time Off Policy (18 days paid vacation, 3 paid personal days, plus 1 day for each year at Gismart)
  • Flexible Public Holidays (6 fixed, 5 flexible)
  • Sick Leave (100% compensation)
  • Personal Equipment Policy (corporate devices or monthly depreciation compensation for personal laptop)
  • Remote-First Work (work from home, Gismart hubs, or coworking space paid for by company)

Job Details

Requirements

  • 2+ years of experience in email marketing, focusing on automated workflows
  • Experience with multilingual email and/or push notification campaigns for mobile and web projects
  • Proficiency in English at the upper-intermediate level or higher
  • Experience conducting marketing A/B tests
  • Proficiency in email marketing platforms (Reteno, eSputnik, Stripo)
  • Basic knowledge of HTML/CSS
  • Maintain email marketing documentation
  • Familiarity with analytical and database tools
  • Understanding of database segmentation principles
  • Push notifications automation

Would be plus

  • Experience with Reteno/eSputnik
  • Experience with wellness apps
  • Experience with dynamic email content

Responsibilities

  • Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and transactional messages
  • Design and manage automated workflows for email and push notifications, encompassing campaign planning, asset collection, approval processes, scheduling, quality assurance, and deployment
  • Create and maintain HTML email templates that align with brand guidelines and deliver a consistent user experience
  • Conduct A/B testing to optimize email subject lines, content, calls to action, delivery timing, and segmentation for ongoing email campaigns, with the goal of improving conversion rates and achieving premium user base growth
  • Track email deliverability and domain reputation and build a positive reputation with various webmail providers such as Gmail, Yahoo, and Hotmail
  • Segment email lists based on customer data and activity to deliver personalized and relevant content
  • Collaborate with a team of copywriters, designers, data analysts, product marketing managers, user acquisition managers, creative producers, and product owners
  • Create reports on campaigns’ performance, including conversion rate, drop-off rate, and other key performance metrics

Our Benefits

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Flexible Public Holidays

We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Values

Growth

The essence of life is curiosity, so we never stop learning, discovering, and growing both as individuals and as a company.

Balance

The formula is unique for everyone but essential for a fulfilling life.

Impact

Be a force for good and pay it forward.

Honesty

Have the courage to face the truth.

Trust

Trust is earned when actions meet words.

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.

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About The Company

Boasting 250+ like-minded individuals, Gismart unites professionals with diverse expertise in entertainment, music, and tech.We foster innovative thinking, nurture each other’s strengths, collaborate as a team, and succeed as one.

Kyiv, Kyiv City, Ukraine (Hybrid)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (Hybrid)

Kyiv, Kyiv City, Ukraine (Hybrid)

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