Sales Account Executive

WDAF-TV, the Fox Affiliate station in Kansas City, is seeking a Sales Account Executive. This role involves generating advertising revenue by engaging with established advertising agencies and new prospects, customizing multi-platform marketing campaigns across television and digital. Key responsibilities include growing revenue, building client relationships, conducting sales calls, managing accounts, preparing presentations, explaining advertising benefits, and coordinating ad schedules and development with clients.

Must Have

• Generate advertising revenue through agencies and new prospects.
• Customize multi-platform marketing campaigns (TV, digital).
• Grow revenue and exceed goals.
• Build relationships with local businesses.
• Conduct sales calls for existing and new clients.
• Manage accounts and develop new business.
• Create and present sales pitches.
• Explain advertising benefits and rates.
• Coordinate ad schedules and development with clients.
• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license and good driving record.
• Experience in achieving long-range objectives.
• Proficiency with standard office equipment.

WDAF-TV, the Fox Affiliate station in Kansas City, is seeking a Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established advertising agencies, cold-calling new prospects and customizing multi-platform marketing campaigns consisting of television and digital advertising

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.