UA Marketing

2 Months ago • All levels • Marketing

Job Summary

Job Description

Plan and implement advertising campaigns (Google Ads, Facebook Ads, etc.) for Mobile App/Game products on the iOS platform in the global market. Monitor, track, analyze metrics, and assess the situation to identify issues and optimize advertising effectiveness. Required to know how to use and have experience in implementing Apple Search Ads in Mobile app/Game projects. Implement ASO - content optimization (text, image, video, etc.) on the Play Store of Mobile App/Game products. Brainstorm and participate in the production of content, images, and videos for advertising campaigns and product introductions of Apps/Games. Regularly research the market, competitors, and users to grasp trends, find insights, effective advertising ideas, and apply them to the marketing strategy for the product.
Must have:
  • Plan and execute advertising campaigns on various platforms.
  • Experience in implementing Apple Search Ads.
  • Optimize content on the Play Store.

Job Details

  • Lập kế hoạch và triển khai các chiến dịch quảng cáo (Google Ads, Facebook Ads,…) cho sản phẩm Mobile App/Game nền tảng IOS  trên thị trường Global.
  • Theo dõi, thống kê, phân tích chỉ số, đánh giá tình hình để xác định vấn đề và tối ưu hiệu quả quảng cáo.
  • Yêu cầu biết sử dụng và có kinh nghiệm trong việc triển khai Apple Search Ads trong các dự án Mobile app/Game 
  • Triển khai ASO – tối ưu hóa nội dung (text, image, video,…) trên Play Store của các sản phẩm Mobile App/Game
  • Lên ý tưởng và tham gia sản xuất nội dung, hình ảnh, video cho các chiến dịch quảng cáo và giới thiệu sản phẩm App/Game.
  • Thường xuyên nghiên cứu thị trường, đối thủ và người dùng để nắm bắt xu hướng, tìm ra các insight, idea quảng cáo hiệu quả và áp dụng vào chiến lược marketing cho sản phẩm.

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