User Operations

2 Months ago • All levels • Operations

Job Summary

Job Description

The user operations role involves developing and executing user segmentation and operations strategies, targeting various user groups with tailored operational plans, such as welfare activities and recall programs. The role includes monitoring user behavior data, analyzing key metrics like user retention, payment, and churn, and proposing optimization suggestions. The position requires coordinating platform resources to empower the long-term operation of game user operations, leveraging lean data analysis to identify business issues and providing objective data support and analysis systems. Furthermore, the role requires continuous research into player community user characteristics, combined with data analysis to identify potential needs and pain points. Collaboration with R&D, marketing, customer service, and other departments is essential to drive product and data-related issue resolution, collectively achieving business goals and reviewing effectiveness.
Must have:
  • Develop and implement user segmentation and operations strategies.
  • Monitor user behavior data and analyze key metrics.
  • Coordinate platform resources and empower user operations.
  • Research player community characteristics and needs.
  • Collaborate with different departments to resolve issues.

Job Details

1、制定并执行用户分层运营策略,针对活跃用户、回流用户、流失用户等不同群体设计差异化的运营方案(如福利活动、召回计划等),监控用户行为数据,分析用户留存、付费、流失等关键指标,提出优化建议; 2、协调平台资源,赋能长线运营游戏的用户运营业务,基于精益数据分析,明确业务问题,为业务提供客观的数据支持和分析体系; 3、负责持续研究玩家社区用户的特点,结合数据分析,挖掘潜在需求和痛点; 4、与研发、市场、客服等部门紧密合作、推动产品及数据相关问题解决,共同达成业务目标,跟进效果复盘。

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About The Company

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

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