VP, Trade & Partner Marketing

Summary of Position

The Vice President, Trade & Partner Marketing leads the strategy, development, and execution of innovative marketing initiatives that drive business growth and strengthen Lionsgate Television’s global presence. Working in close collaboration with our domestic and international sales and distribution teams, this role serves as the vital bridge between commercial strategy and creative execution, translating business objectives into compelling campaigns, materials, and experiences. The VP will play a key role in positioning and amplifying Lionsgate’s extensive content library and new series across an increasingly competitive global marketplace

Who We're Looking For

We’re looking for a dynamic leader who combines strategic vision, creative acumen, and deep partner management expertise to empower our sales and distribution teams and maximize commercial opportunities. You bring a background in partner or affiliate marketing within the network or streaming landscape, a passion for building meaningful client relationships, and a proven ability to design and deliver marketing frameworks that drive measurable business results.

Operating at the intersection of sales, marketing, and creative, you will guide the development of distinctive B2B campaigns and tools that elevate the Lionsgate Television brand, strengthen marketplace client relationships, and enable our partners to sell with confidence. From MIPCOM and London Screenings to bespoke client presentations, sizzle reels, and sales materials, you’ll lead both the strategic direction and the cross-functional team responsible for bringing that vision to life ensuring every initiative delivers, alignment, excellence and measurable impact to the business.

Who You're Joining

At Lionsgate Television, our Worldwide Marketing organization is built on three core pillars: Curiosity, Creativity, and Collaboration. We’re seeking a leader who not only embodies these values but also inspires them in others. Someone who approaches challenges with curiosity, drives innovation through creativity, and thrives in partnership across teams and disciplines.

If you’re energized by the idea of leading a passionate, driven team that’s redefining what trade and partner marketing can be — a team eager to move culture, break convention, and build what’s next — this is the place for you.

Responsibilities

• A deep understanding of the sales and distribution business across both global and domestic such that you can partner with those teams to develop and execute unique marketing strategies and activations that drive content sales and revenue performance with our key clients.
• Lead the creation of integrated marketing plans, promotional campaigns, and creative that showcase and position Lionsgate’s content in the most compelling and meaningful way by market and client partner.
• Translate audience insights into effective trade and sales strategies that drive best-in-class output and collateral (e.g. platform-specific creative, metadata optimizations, promotional trailers, etc.)
• Establish trade marketing methods, SLAs, dashboards, and reporting systems for trade program performance and attribution.
• Work with development/programming/content operations to ensure a deep understanding of our content and IP such that you can anticipate, recommend and drive impactful sales team readiness in alignment with release schedules and global initiatives.

Qualifications and Skills

• 12+ years experience in marketing, communications or strategy, with some experience in B2B, trade, partner, or platform marketing — ideally within the entertainment, streaming, and/or gaming industries.
• A collaborative, inspiring leader who fosters cross-functional partnership and alignment across marketing, sales, and creative teams.
• Global marketing expertise with a nuanced understanding of regional markets, client needs, and cultural dynamics that drive content engagement worldwide.
• Proven ability to manage complex partner relationships and lead channel-level marketing activations that enhance content discoverability, sales impact, and monetization.
• Experience working in or alongside agencies, distributors, or international sales organizations, with an appreciation for both creative excellence and commercial performance.
• Data-driven and results-oriented, with the analytical ability to translate insights into actionable strategies that maximize ROI across trade and partner programs.
• A compelling communicator and storyteller — skilled in writing, presenting, and influencing across executive, creative, and client audiences.

Nice to Haves

• Front-line sales experience - negotiating with platforms/distributors for marketing support and executing trade-wide marketing packages.
• Experience working globally across territories against local geo client needs and with understanding of consumer behaviors.
• Strong technical fluency: dashboarding tools, analytics platforms (Tableau, Looker, etc.).
• Legal / rights awareness around promotional usage, content windows, and affiliate marketing.
• Awards or industry recognition in platform/marketing or trade execution.
• MBA or advanced degree in marketing, business, or related field.