Account Executive, KATC

Are you ready to be a part of something big? We are on the lookout for a dynamic and innovative Account Executive to join our team in Lafayette! Located in the heart of French Louisiana — the Acadiana Region — Lafayette offers the best of Cajun culture. If you have a passion for helping local businesses thrive through cutting-edge advertising solutions, this is the opportunity you've been waiting for. Imagine leveraging top-tier platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media, digital display, e-mail targeting, and broadcast television to empower businesses to reach their full potential. As an integral part of our team, you will play a pivotal role in driving growth and delivering measurable success for our clients.

We’ll give you the tools you need not only to compete, but to excel, through professional development opportunities like our coveted sales training program. You’ll enjoy the advantage of high- quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan.

If you're ready to bring your sales expertise to a company that values creativity and results, then we want to hear from you! Join us in transforming the local business landscape!

A DAY IN THE LIFE:

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WORK ENVIRONMENT:

• Typical office and client sites

ADDITIONAL REQUIREMENTS:

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

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WHAT WE'LL OFFER:

• Extensive Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.