APAC Demand Generation Marketing Lead

About Us:

Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work.

We've been working on this together since 2016, and have millions of users, from individuals to large organisations like Toyota, Figma, and OpenAI who love Notion for its flexibility and choose it because it helps them save time and money. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

About The Role:

Since opening our Sydney office in May 2024, our team has grown rapidly to support the APAC region. This role focuses on generating demand for our expanding APAC sales team, based in the Notion Sydney office. The role's territory encompasses all of Asia Pacific, except Japan and South Korea—where we already have an established Notion presence and local marketing teams.

This role will work in partnership with the local sales team to understand areas of focus and also in partnership with the global demand generation marketing team to scale digital programs. You'll be responsible for both developing and executing the APAC demand generation marketing strategy. We are looking for someone who has strong field marketing experience as well as a good understanding of digital demand generation channels.

What You'll Achieve:

• Develop the APAC demand generation marketing strategy in partnership with the local sales team.
• Executive in-field demand generation activities such as; 3rd party events, Notion hosted events, webinars, partner marketing, ABM, and integrated campaigns.
• Partner closely with the local sales team to run outbound campaigns.
• Work closely with the global demand generation marketing team to run paid digital campaigns and to localise/scale our email nurture programs for our target audiences in APAC.
• Analyse audience and target account data to consistently look for new opportunities to run segmented campaigns.
• Collaborate closely with the sales development team to ensure strong lead follow up and optimise the lead funnel through to sales accepted opportunities.
• Continuously optimise programs to ensure we are achieving our ROI metrics and provide regular reporting on activities and how we are tracking against pipeline targets.

Skills You'll Need to Bring:

• 5+ years of experience in marketing.
• Have previous experience working with global teams.
• Have previous experience working across APAC with a strong focus in A/NZ and Singapore.
• Track record of organising and managing events and running targeted campaigns.
• A builder and business mindset.

Nice to Haves:

• Be a Notion power user and are already an advocate for the tool.
• Experience using Marketo and Salesforce.
• Marketing experience in a PLG SaaS company.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Notion.

Notion is proud to be an equal-opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

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