Area Senior Brand Manager - Panadol

Hello. We’re Haleon. A new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people. Our global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum, is driven by deep human understanding and trusted science. We're not just part of a company; we're co-creating a unique culture and environment. Care to join us? It isn’t a question.

With category-leading brands like Sensodyne, Voltaren, and Centrum, built on trusted science and human understanding, combined with our passion, knowledge, and expertise, we’re uniquely positioned to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the Role

As an Area Senior Brand Manager SEAT Panadol, you will be responsible for growing the Panadol portfolio across Southeast Asia and Taiwan (SEAT). Operating at an area/regional capacity, you will partner closely with category and local market teams to shape strategic direction, implement brand activation plans that respect market regulations, prioritize innovation pipelines that fulfil consumer and customer needs, and work with cross-functional teams to explore claim upgrades—all to deliver sustainable topline and bottom-line results. This role can be based in Malaysia (Primarily), Indonesia, Thailand, Vietnam or Taiwan with relocation support provided if required.

A Day in the Life (What you’ll do)

Portfolio & Brand Development:

• Leverage category, consumer, customer, and company growth drivers to identify future sources of growth and develop long-term innovation vision boards.
• As a key design market, co-create and influence global innovation streams and define rollout timelines. Lead Geo-Expansion projects for the OTC SEAT business unit.
• Provide area-level input to category, cascade category strategies to local operating companies, and ensure alignment.
• Tailor global toolkits to the diverse needs of SEAT markets.

Innovation & Growth Delivery:

• Manage portfolio complexity across markets by considering consumer insights, regulatory requirements, and healthcare system development status.
• Develop compelling consumer insights and apply them across the marketing mix, including claims, product experience, and packaging.
• Partner with local operating companies to formulate impactful short- and long-term vision boards via:
• New product development
• Sourcing site changes
• Geographic expansion of existing formulas

Brand Strategy & Activation:

• Define brand activation strategy and lead implementation across multiple SEAT countries.
• Drive portfolio and A&P investments, delivering business and financial objectives.
• Ensure seamless in-market launches by collaborating across functions, geographies, and matrix structures.
• Safeguard consistent execution of Panadol’s global brand identity, brand heart, and visual brand language while ensuring relevance to local consumers.

Your Areas of Knowledge and Expertise

What matters most:

• Bachelor’s degree.
• 5 to 10 years of marketing experience.
• Expertise in brand, portfolio, NPD, communication, and P&L management.
• Strong in data and insight analysis to uncover new opportunities.
• OTC and regional leadership experience is a plus.
• Strong knowledge-based leadership, with the ability to synthesize multiple data sources into actionable insights.
• Demonstrated ability to lead complex projects with multiple stakeholders to successful outcomes.
• Skilled at leading within a matrix organization, integrating cross-functional and cross-market efforts.
• Proven track record of new product development and successful innovation launches.
• Experience in developing concepts, probing insights, and formulating brand/category strategies.
• Strong background in brand growth architecture, setting brand/variant priorities, and building portfolios.

What We Offer

At Haleon Malaysia, none of us should ever feel like we are standing still. Instead, we want everyone to feel they are always progressing. We reward your contribution with a benefits package that includes (but is not limited to):

• Annual performance bonuses.
• Hybrid@Haleon – supporting work/life balance with hybrid working.
• Enhanced maternity and paternity leave, plus childcare support.
• Life insurance & private medical coverage, including preventive healthcare.
• Wellbeing programmes that care for you physically and mentally.
• Development opportunities with future-ready training.

Diversity, Equity & Inclusion

At Haleon, we embrace diversity and foster an inclusive environment where everyone can thrive. We respect and celebrate unique perspectives, ensuring fair and equitable opportunities for all.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.