Brand Narrative Lead

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• $10 billion+ generated by creators since Patreon's inception
• 100 million+ free memberships for fans who may not be ready to pay just yet, and
• 25 million+ paid memberships on Patreon today.

We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Brand Narrative Lead to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Team

Marketing at Patreon is a scrappy and mighty team made up of our Brand & Creator Marketing, Creative, Social, Creator Partnerships, Creative Studio, Video Studio, and Marketing Capabilities teams. Our key cross functional partners include our Communications, Product Marketing, Product, Acquisitions, and Creator Management teams.

The Brand Narrative Lead role reports to the Brand Director, who you’ll work closely with to translate Patreon’s brand strategy into a compelling, focused brand narrative that can be adapted to different use cases, ensuring we can meet any moment while maintaining undeniable Patreon energy.

About the Role

As Brand Narrative Lead, you are the source of truth who will translate the brand’s foundational strategy into a wide variety of expressions and outreach materials, adapting the brand’s narrative in real time. Your goal is to equip every team at Patreon to represent a singular brand POV while meeting the individual needs of the project or audience constituency, balancing relevance with consistency.

You’ll be responsible for synthesizing the brand’s strategic vision, product narratives, and value propositions into tightly-constructed collateral that serves as the backbone of Patreon’s public-facing presentation, including sales collateral, partnership outreach, and executive presentations.

This Source of Brand Truth will be yours to maintain, then adapt to different business needs—investor presentations, board meetings, internal meetings, creator outreach, sales enablement, and more—ensuring Patreon’s brand is consistently represented, no matter who’s in the audience.

You’ll act as a proxy of Patreon’s brand character, crafting these narratives to deliver our positioning through the filter of our brand’s personality—ensuring even the most strategic information always feels like Patreon.

• Partner with Brand to translate Patreon’s positioning into a narrative source of truth that acts as the blueprint for delivering the brand’s pitch at every altitude: from high-level vision and values, to brand-led product narratives and sales materials.
• Define how our story should be told, working with the Brand and Creative teams to execute narratives in a way that inarguably feels like Patreon.
• Act as a cross-functional Rosetta Stone within the Brand team, working across other teams at Patreon to translate our base narrative to meet different audience needs and insights.
• Work with our Creator Partnerships and Acquisitions teams to develop pitch decks for creator outreach, developing a winning formula for pitch decks that feel both personal to the creator and true to the brand.
• Develop and maintain criteria for who we should pitch to best align with our brand mission, values, and goals.
• Create and maintain a library of compelling brand stories and case studies that embody Patreon’s commitment to craft.

About You

• 8+ years of experience in brand or communications strategy, ideally with a mix of in-house and creative agency experience
• Significant experience navigating diverse cross-functional stakeholder relationships within a matrixed organization: capable of being an empathetic listener to the needs of other teams and a skilled negotiator capable of respectfully upholding brand integrity
• Past experience synthesizing large volumes of complex information into simple, easy-to-follow narratives, using human language (not corporate techspeak)
• The ability to “speak the language” of anyone you meet, with a willingness to go deep on technical understanding (even though you won’t be responsible for technical communication)
• Proven ability to transform even “dry” material into engaging collateral, with excellent storytelling skills—both verbal and conceptual
• Strategic with exceptionally concrete language skills; you don’t need to be a copywriter, but language flair is a must
• Scrappy, iterative approach and a hands-on maker mentality; plan to talk to us about a piece of work you’ve been proudest to deliver

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.
• Build with Craft | We sign our name to every deliverable, just like the creators we serve.
• Make it Happen | We don’t quit. We learn and deliver.
• Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve creators worldwide. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. If you need a reasonable accommodation during the interview process, please let us know via email at accommodations@patreon.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.

Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements.

At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role.

The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.

Patreon reserves the right to modify or update compensation and benefits at any time.