Content Marketing Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We’re seeking for a highly skilled and experienced Content Marketing Manager with deep expertise in cross-border eCommerce seller space. This role oversees the creation, curation, and distribution of high-quality content in multi-format across various channels to engage our target audiences, drive awareness, consideration and adoption of PayPal product solutions.

Job Description:

Key responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with PayPal’s business objectives and resonates with our target audience.
• Build and manage an array of engaging content formats such as video series, thought leadership articles, white paper, case studies and more tailed to the specific needs and challenges of CBT merchants.
• Utilize the strong industry knowledge and merchant/partner network to identify content opportunities, gather insights, and ensure accurate and compelling storytelling that resonates with the merchant community.
• Lead a virtual team of content creators (internal & external) and supporting agency to product high quality content.
• Manage the entire content lifecycle, from ideation and creation to distribution and promotion across various channels, including social, events, website and emails.
• Continuously analyze and optimize content performance metrics and leverage data driven insights to refine and evolve the content strategy to maximize the impact.
• Stay deeply immersed in industry/vertical trends, competitive landscape and best practice in CBT and merchant operations to ensure the content remains valuable to target audience.
• Collaborate with marketers and business stakeholders to extend the reach and visibility of the team’s content.
• Deliver detailed updates and reviews to showcase key metrics and KPIs reflecting content performance.

Requirements

• Subject matter expert in CBT ecommerce industry
• 8 years+ experience in content-related marketing role. Strong acumen in cross-border business insight, especially from merchant standpoint and needs.
• Business level and above written and spoken English.
• Proficient in writing, editing and storytelling, be able to produce compelling and engaging content.
• Independent in managing timelines, delivery, dependencies, communication across teams; strong communication skills and proactive working attitude with result driven mind-set.
• Open-minded ways of working, consistently seeks out new ideas, opinions and feedback from others.
• [Optional] Have understanding or practice in social marketing and social account operation.

Additional Job Description:

Subsidiary:

PayPal

Travel Percent:

0

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.