Content Writer
Job Summary
Job Description
Attentive is seeking a Content Writer to join its Brand and Content Marketing team. This role is responsible for driving awareness, supporting demand generation, and enabling the revenue organization with thought leadership, educational content, data-driven reports, guides, brand stories, interactive campaigns, and web experiences. The Content Writer will play a critical role in crafting Attentive’s narrative across various formats including blog posts, social media, videos, and monthly newsletters. The position requires using customer and data insights to generate story ideas, collaborating with Subject Matter Experts (SMEs) to create original, data-driven pieces, and working with cross-functional teams like Product Marketing, Client Strategy, Sales, International, and Brand Design to align content with business goals. The goal is to elevate Attentive's brand by producing engaging content that addresses the needs of marketers in a changing world, infused with creativity and out-of-the-box thinking. The role also involves supporting editorial calendar management and staying current with industry trends and best practices in content marketing.
Must have:
- 4-7 years of content writing experience in B2B.
- Proficiency in AI tools like Writer or Grammarly.
- Proficiency in PM tools like Monday.
- Proficiency in Webflow as a CMS.
- Develop data-driven content with a clear POV.
- Strong storyteller with cross-functional collaboration skills.
- Team player willing to take initiative.
- Ability to manage competing deadlines.
Good to have:
- Experience in e-commerce, SaaS, and marketing to marketers.
- Ability to study industry trends and produce educational content.
- Ability to flip the script on existing stories with new insights.
- Experience managing stakeholder inputs and feedback.
Perks:
- Competitive perks and benefits
- Health & wellness benefits
- Equity
6 skills required
Job Details
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
The Brand and Content Marketing team is responsible for driving awareness, supporting demand generation, and enabling our Revenue org with thought leadership, email and SMS education, data-driven reports, guides, brand stories, interactive campaigns, and web experiences.
We’re looking to add a key member to our team to help us continue to set a high bar for storytelling that engages our audience of B2C marketers and decision makers.
You'll play a critical role in crafting Attentive’s narrative across a wide range of formats, including blog posts, social media, videos and our monthly newsletter. This role will report to the Editorial Content Director.
What You'll Accomplish
- You’ll use customer and data insights to come up with story ideas that fit out narrative and content themes
- You’ll seek out SMEs within our organization and partner with them to create original, data-driven pieces that provide valuable insights
- You’ll collaborate with Product Marketing, Client Strategy, Sales, International, and Brand Design, to make sure content is aligned with business goals and effectively supports lead generation and customer acquisition efforts, while exploring new and creative ways to engage our audience
- You’ll elevate Attentive’s brand by producing content that caters to the needs of marketers faced with a changing world, infusing it with moments of surprise and delight
- You’ll support editorial calendar management in Monday
- You’ll stay up-to-date with industry trends, emerging technologies, and best practices in content marketing, and share your creative thinking and out-of-the-box ideas with the team, pushing the boundaries of what is possible in content creation
Your Expertise
- 4-7 years of content writing experience in a fast-paced B2B setting (ideally in e-commerce, SaaS, and marketing to marketers)
- Proficiency in AI tools such as Writer or Grammarly, PM tools such as Monday and Webflow as a CMS
- Develop data driven content with a crisp POV for blogs, articles, campaigns, product descriptions, social media, and landing pages.
- Study industry trends and do competitive research to produce educational and thought-provoking blogs and articles.
- Strong storyteller with the ability to use internal and external data and collaborate cross-functionally to identify gaps and opportunities
- Team player willing to roll up their sleeves, show flexibility, and shift gears quickly
- Love to flip the script on a story that’s been told before and repackage it using new insights, ideas, and examples
- Manage inputs from various stakeholders, taking in the feedback that elevates a piece and weaving it into a meaty piece like a report or a guide that drives business outcomes
- Navigate competing deadlines and context switch between multiple pieces of content without missing a beat
- Searching for the opportunity to help build a world-class brand known for its content
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $100,000 - $120,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-CG1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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