Content Writer – IT Services & Software Development

2 Months ago • 3-5 Years

IT & Infrastructure

Job Description

We are seeking a Content Writer with experience in IT services and software development. Responsibilities include creating high-quality content for websites, blogs, white papers, case studies, and marketing collateral. You will translate technical concepts into engaging copy, work with subject matter experts and various teams, and publish content using CMS tools like WordPress or Wix. Optimization for SEO and user experience is crucial. The role involves conducting market research, keyword planning, and competitor benchmarking using tools such as SEMrush or Moz. You will also create content for email campaigns, social media, and ad copy for B2B and B2C audiences across various sectors. Experience with content management systems, Google Analytics, and SEO tools is required.

Good To Have:

Experience in an MNC or agency
Familiarity with content publishing
Experience with SEMrush, Moz, Google Analytics
Adaptable to fast-paced environments

Must Have:

3–5 years of content writing experience
SEO-optimized, non-AI content writing
Strong understanding of IT and software development
Experience with B2B & B2C content creation
CMS experience (WordPress, Wix)
Excellent written and verbal communication

Add these skills to join the top 1% applicants for this job

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Key Responsibilities

Develop high-quality, engaging content focused on IT services, software development, and digital transformation
Write and edit website content, blog posts, white papers, case studies, marketing collateral, and long-form content (e.g., eBooks, whitepapers, thought leadership)
Translate technical concepts into clear, engaging copy by collaborating with SMEs, design, dev, and marketing teams
Publish and manage content using CMS tools (e.g., WordPress, Wix) and optimize content based on SEO principles
Create content for email campaigns, social media (LinkedIn, Twitter), display/search ads, and promotional material
Conduct market research, keyword planning, and competitor benchmarking using tools like SEMrush, Moz, Surfer SEO, or Google Analytics
Ensure all content aligns with brand tone and is optimized for readability, SEO, and user experience
Create and manage editorial calendars, social media calendars, and campaign content workflows
Write compelling ad copy (Google, Meta), technical articles, and press releases for B2B and B2C audiences across various sectors (IT, FinTech, MarTech, HRTech, Logistics, Healthcare)

Qualifications

3–5 years of content writing experience, preferably in an MNC or agency setting
Proven experience in writing SEO-optimized, non-AI-generated content for websites, blogs, and technical documentation
Strong understanding of IT, software development, cloud services, and enterprise tech landscape
Experience with B2B & B2C content creation across domains like FinTech, HRTech, MarTech, SaaS, and e-learning
Hands-on experience with CMS (WordPress, Wix), Google Analytics, Search Console, Jira, Grammarly, and tools like Copyleaks, Accuranker
Familiarity with content publishing, script/storyboard writing, infographic structuring, and campaign management
Excellent written and verbal communication skills with a high level of attention to detail
Self-driven, adaptable, and comfortable working in fast-paced or startup environments