Creative Lead, Brand Marketing

About Moonbug Entertainment

Thank you for considering the Creative Lead, Brand Marketing role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role

We are seeking a highly experienced Creative Lead to spearhead our in-house Brand Creative team. This pivotal role will be responsible for defining and elevating the visual identity of our brand and marketing efforts, ensuring consistency, innovation, and strategic impact across all touchpoints.

You will be a hands-on leader, and an exceptional designer, capable of inspiring and guiding a talented team to produce outstanding work that resonates with our audiences. Working closely with the Creative Director you will have the opportunity to help shape and grow much-loved kids' brands. You'll have the opportunity to work on marketing campaigns, brand identities, game and app launches, music releases and more. The role is suited to someone with broad creative experience in both print and digital.

Reponsibilities

Strategy

• Help develop and champion the overarching creative vision and strategy for all brand and marketing design initiatives.
• Establish and maintain high creative standards, ensuring all output is on-brand, visually stunning, and meets strategic goals.
• Focus on leading specific campaigns, ensuring creative excellence and impact.
• Translate business objectives into compelling creative solutions.
• Stay abreast of industry trends, emerging technologies, and best practices in design and marketing to keep our brand at the forefront.
• Help define design systems, principles, and long-term brand evolution.

Team Management

• Lead, mentor, and inspire a team of talented designers, fostering a collaborative and high-performing environment.
• Provide constructive feedback, guidance, and professional development opportunities to help team members grow.
• Manage workload, allocate resources effectively, and ensure projects are delivered on time and within budget.
• Conduct performance reviews and support the career progression of team members.
• Champion a culture of creativity, innovation, and continuous improvement within the design team.

Hands-on Design & Execution

• Act as a lead designer on key projects, demonstrating exceptional design skills and craftsmanship.
• Oversee the end-to-end design process, from concept development and ideation to final execution and delivery.
• Directly involved in the conceptualisation and execution of major marketing campaigns and initiatives.
• Develop and refine brand guidelines, ensuring consistent application across all channels.
• Present design concepts and strategies to stakeholders, articulating rationale and incorporating feedback effectively.
• Drive the creation of comprehensive brand assets.

Collaboration

• Partner closely with Marketing, and other internal teams to understand their needs and deliver impactful design solutions.
• Collaborate with external agencies or freelancers when necessary, managing relationships and ensuring quality output.
• Effectively communicate design concepts and rationale to non-design stakeholders.
• Sign off on third-party and partner designs.