CRM Campaign Executive

1 Month ago • 2 Years +

Job Summary

Job Description

The CRM Campaign Executive will be responsible for implementing targeted marketing campaigns to increase customer activation, conversion, and retention. This includes managing the technical aspects of campaign setups, such as bonuses and free spins, segmenting customer groups, and crediting rewards. The role involves working with backend systems, third-party relations, and the CRM team to ensure accurate campaign delivery. The ideal candidate should have a good understanding of back end systems and campaigns, and an interest in the technical side of how campaigns work. They should thrive in a fast-paced environment, be solution-oriented, and contribute to improving workflows.
Must have:
  • Implement targeted marketing campaigns
  • Manage technical campaign setups
  • Strong Excel skills
  • Work with CRM team to deliver campaigns
Good to have:
  • Understanding of back end systems
  • Experience in online gaming
Perks:
  • Competitive remuneration package
  • Quarterly team events and weekly company events
  • Hybrid Allowance of €250
  • Up to 40 days remote work
  • €250 Annual Wellbeing Allowance
  • International private Health Insurance
  • Lunch and breakfast at the office

Job Details

ComeOn Group in short

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Managing a multi-brand portfolio on its proprietary platform, offering a secure, innovative, and entertainment-driven player experience in both casino and sports. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.

Location: St Julians, Malta + Hybrid

We are looking for someone with attention to detail and punctuality to join us as our CRM Campaign Executive.

The ideal candidate has a good understanding of back end systems and who has worked in online gaming in Operations, Customer Service, Payments, CRM or any other similar area. If you already have a good understanding of campaigns, and you also have an interest in the intricate details and the technical side of how campaigns work, this may be the role for you. The role will mainly revolve around the creation of bonuses and other customer reward-driven campaigns for Casino, Live Casino and Sports. The campaigns you create will be targeted towards customers in multiple markets and across brands, aimed at increasing the activation, loyalty and retention rates of our customers. Working towards set targets and deadlines as part of a team is essential to the role.

To start with, you will learn the essentials to creating a campaign over the first few months. As you become an expert in the area, it is expected that you use this knowledge to assist with the updating of flows and practices to improve efficiency.

We think you'll fit right in if you enjoy and thrive in a rapid and ever-changing environment. The saying “roll up your sleeves” could not suit better to describe both the role and our company culture. At ComeOn, we welcome fast footed, smart, reliant, and resilient team players who are eager to find solutions and solve problems.

Responsibilities:

Setups

  • Implement targeted marketing campaigns according to briefs, aimed at increasing the customer activation, conversion and retention
  • Manage the technical side of campaign setups (such as setting up bonuses, free spins, segmenting customer groups and crediting other customer rewards)

Third party relations

  • Manage all this through our and our partner backend systems (such as Evolution, NoLimitCity and Play'n GO)
  • Strong Excel skills.
  • Assist with the testing of new providers and features as these are introduced to the backend system.

Coordination with campaign team

  • Work closely with the CRM team and other members within the team to ensure campaigns are coordinate and delivered accurately.
  • Work towards set targets and deadlines.
  • Improve the work flows and suggest improvements.

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