Customer Experience Campaign Manager

Position Overview

We are looking for a Customer Experience Campaign Manager to design and execute cross-functional initiatives that span customer segments, categories, and channels. This is a hands-on role that brings together internal resources (e.g., platform features, recommendation modules, in-app placements) and external channels (e.g., advertising, social media) to create seamless experiences that resonate with users.

Working closely with internal and external stakeholders — including marketing, product, and data teams — you will drive the entire campaign lifecycle from planning, setup, and execution through to continuous improvement, with a strong focus on designing end-to-end user journeys that deliver real value.

Key Responsibilities

• Design and implement campaigns based on user segments and category priorities
• Utilize platform features (e.g., banners, recommendations) to enhance on-platform experiences
• Collaborate with external channels (e.g., digital ads, social media) for integrated communication flows
• Build and operate communication scenarios using internal admin systems and third-party tools (e.g., AIRES, AIQUA, Monday.com)
• Work cross-functionally with internal teams (product, BI, UX, marketing, media) for project execution
• Monitor KPIs through dashboards and reporting tools, and implement improvements based on data analysis

Required Qualifications

• Professional experience in customer experience, product marketing, or related fields
• Practical experience designing and operating campaigns using behavioral or customer data
• Ability to manage and execute projects using internal admin systems and third-party tools
• Cross-functional collaboration skills across departments
• English proficiency sufficient for daily work (reading documents, participating in meetings, communicating via chat or email)

Preferred Qualifications

• Experience with marketing automation or CRM tools (e.g., Braze, Salesforce)
• Experience managing digital advertising campaigns (e.g., SNS, paid ads)
• Working knowledge of BI tools or SQL, or the ability to direct analysis
• Experience designing integrated campaigns across internal and external channels
• Background in UX research, retention marketing, or digital product industries

What You’ll Gain

• Hands-on experience designing campaigns that connect platform features with external channels
• Autonomy to drive initiatives from planning to execution and continuous improvement
• Cross-functional collaboration across product, UX, data, and marketing teams
• A core role in shaping user journeys that deliver meaningful experiences