Domestic Advertising Creative Producer (UE Material Focused)

5 Minutes ago • 2 Years +

Job Summary

Job Description

Responsible for the entire creative production process of UE material modules in game user acquisition advertising, including script output, art asset organization, production advancement, feedback, and quality control. Develop differentiated and effective creative scripts based on project needs, staying updated on market trends, especially for UE materials. Assist with daily advertising tasks, review material data and creative effects, and iterate on high-performing materials. Independently complete 2D video editing and packaging for urgent material production and modifications.
Must have:
  • Responsible for the entire creative production process of UE material modules in game user acquisition advertising
  • Produce creative scripts, organize art assets, advance production, provide effective feedback, and control final delivery quality
  • Strong creative ability to produce differentiated and effective creative scripts based on project promotion needs
  • Able to independently complete 2D video editing and packaging
  • Bachelor's degree or above
  • 2+ years of experience in user acquisition video material
  • Proficient in production software (AE, PR, PS)
  • Skilled in 3DMAX or Maya for 3D model processing
  • Strong control and practical experience in UE user acquisition material production process
Good to have:
  • Design-related major preferred
  • Portfolio required
  • Rich experience in UE material creative output, production or producing
  • Experience with viral content production
  • Passion for games
  • Sensitivity to game industry market trends
  • Unique insights in user acquisition ad creative
  • Imaginative thinking
  • Good communication and expression skills
  • Self-driven
  • Sense of responsibility
  • Pragmatic approach
  • Innovative spirit

Job Details

Job Description

1. Responsible for the entire creative production process of UE material modules in game user acquisition advertising, including but not limited to producing creative scripts, organizing art assets, advancing production, providing effective feedback, and controlling the quality of final deliverables, ensuring that relevant materials are completed on time and with high quality.

2. Possess strong creative ability, capable of producing differentiated and effective creative scripts based on the phased promotion needs of different projects. Stay updated on high-quality cases in the market, especially having personal understanding and iteration ideas for UE material creativity.

3. Assist with the daily work of advertising material placement, regularly review material data and the effectiveness of various creatives, maintain innovation, and promptly and effectively iterate on high-quality materials.

4. Able to independently complete 2D video editing and packaging, promptly support urgent material production and modifications, ensuring that urgent needs at special nodes are met on time.

Job Requirements

1. Bachelor's degree or above, design-related majors preferred, a portfolio of past works is required.

2. 2 years or more of relevant work experience in user acquisition video materials, rich experience in UE material creative output, production or producing, and experience in producing viral content are preferred.

3. Proficient in various production software (such as AE, PR, PS), skilled in any one 3D model processing software like 3DMAX or Maya, understand the details and usage of various 3D assets, and have strong control and practical experience in the production process of UE user acquisition materials.

4. Passionate about games, highly sensitive to market trends in the game industry, possess unique insights into user acquisition advertising creativity, and are highly imaginative.

5. Possess good communication and expression skills, self-driven, responsible for work, pragmatic, and innovative.

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