Publishing Position

15 Minutes ago • 3 Years +

Job Summary

Job Description

Responsible for recruiting and managing game KOLs and streamers, establishing partnerships, and developing cooperation plans to enhance content dissemination and conversion. Plan short video and live stream content to drive traffic, leveraging platform algorithms to boost new user growth. Monitor content data (views, conversion rates) to optimize operational strategies and achieve user acquisition goals. Collaborate with product and marketing teams to integrate resources and achieve user growth targets.
Must have:
  • Recruit and manage game KOLs and streamers
  • Establish partnerships and develop cooperation plans
  • Plan short video and live stream content to drive traffic
  • Utilize platform algorithms for new user growth
  • Monitor content data and optimize operational strategies
  • Responsible for user acquisition results
  • Collaborate with product and marketing teams
  • 3+ years of game content operation experience
  • Possess rich game KOL/streamer resources
  • Data sensitive, able to guide content optimization through data analysis
  • Good internet sense, able to plan viral content
  • Deep game player, familiar with game content and live streaming ecosystem
  • Understand content-to-conversion traffic generation logic
  • Excellent communication and project promotion skills
  • Efficiently manage multi-party cooperation
Good to have:
  • Prior experience with content-driven traffic generation showcases
  • Deep game player with great passion and understanding for game content
  • Possess certain content production capabilities (e.g., basic editing, copywriting)

Job Details

Job Description

1. Creator Management: Responsible for recruiting and managing KOLs and streamers in the gaming field, establishing cooperative relationships, outputting cooperation plans, and improving content dissemination and conversion effects.

2. Content Traffic Generation: Plan short video and live stream content that can explode in traffic, be proficient in platform algorithms, and directly drive new user growth through content planning.

3. Data Analysis: Monitor content data (views, conversion rates, etc.), analyze and optimize operational strategies, and be responsible for new user acquisition results.

4. Collaborative Cooperation: Collaborate with product, advertising, and other teams to integrate resources and jointly achieve user growth goals.

Job Requirements

1. Experience and Resources: 3+ years of experience in game content operation, must have rich game KOL/streamer resources.

2. Data Savvy and Planning: Data sensitive, able to guide content optimization through data analysis; good internet sense, able to plan viral content.

3. Game Understanding: Deep game player, familiar with game content and live streaming ecosystem, understands the logic of content-to-conversion traffic generation.

4. Strong Execution: Excellent communication and project promotion skills, able to efficiently manage multi-party cooperation.

5. Bonus Points:

  • Prior experience with content-driven traffic generation showcases.
  • Deep game player with great passion and understanding for game content.
  • Possess certain content production capabilities (e.g., basic editing, copywriting).

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