Domestic Advertising Placement Team Leader (Tencent)
Job Summary
Job Description
The Domestic Advertising Placement Team Leader is responsible for the following: 1. Formulating advertising strategies for all company products on Tencent channels, ensuring the achievement of channel data and meeting the company's requirements for ROI and scale. 2. Overseeing the overall buying strategy for a single product across all channels, responsible for the overall scale and ROI of the product. 3. Analyzing the target audience, identifying product selling points, controlling the direction of creative materials, and ensuring effective promotion. 4. Thoroughly analyzing advertising data, monitoring the process indicators, identifying and resolving problems in a timely manner, and improving the overall advertising effectiveness. 5. Being familiar with products and media, paying attention to industry and market changes, promptly identifying potential opportunities, and formulating and implementing effective targeted optimization strategies.
Must have:
- Formulate Tencent channel advertising strategies.
- Manage ROI and scale for all products.
- Oversee buying strategies for single products.
- Analyze target audience and identify selling points.
- Analyze advertising data and improve effectiveness.
Job Details
1. 负责公司全产品在腾讯渠道的投放策略制定，对全产品的渠道数据达成负责，保证回收及量级达成公司要求。 2. 负责单产品全渠道买量策略的统筹，对该产品整体的量级和回收效果负责。 3. 分析目标受众，挖掘产品卖点，把控素材方向，保证推广效果。 4. 深刻分析投放数据，关注投放过程指标，及时发现并解决问题，提升整体投放效果。 5. 熟悉产品和媒体，关注行业及市场变化，及时察觉潜力机会点，制定并执行有效的针对性优化策略.
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