Game Marketing Procurement - Media Direction

3 Minutes ago • 3 Years + • Marketing

Job Summary

Job Description

This role is for a Game Marketing Procurement Specialist focusing on media. The primary responsibility involves planning and executing annual procurement for internet advertising, KOL/KOC collaborations, ecosystem operations, live streaming partnerships, and user acquisition. The specialist will develop category management strategies, select top-tier suppliers, and optimize costs. Key tasks include expanding and maintaining gaming industry media resources, identifying and fostering relationships with KOL/KOCs, monitoring media performance, and resolving contractual issues to ensure maximum annual revenue. The ideal candidate will have strong negotiation, data analysis, and cross-departmental collaboration skills.
Must have:
  • Plan and execute annual procurement for internet advertising, KOL/KOC, ecosystem, live streaming, and user acquisition.
  • Formulate category management strategies and optimize cost structures.
  • Expand and maintain gaming industry media resources and KOL/KOC relationships.
  • Monitor data for signed media and agencies to maximize annual revenue.
  • Handle performance issues with media and agencies, initiating new procurements.
Good to have:
  • Experience with gaming industry media resources or ecosystem collaborations.
  • Additional foreign language skills.

Job Details

Job Description

1. Primarily responsible for the annual procurement planning and execution of categories such as internet advertising, KOL/KOC collaborations, ecosystem operations, live streaming partnerships, and user acquisition, assisting in formulating category management strategies, selecting high-quality annual framework suppliers, and regularly optimizing cost structures.

2. Expand and maintain media resources related to the gaming industry, discover high-quality KOL/KOC resources, and establish long-term, stable cooperative relationships.

3. Monitor data for signed media and agencies, and execute appropriate framework adjustments (upgrades/downgrades) to ensure maximum annual revenue.

4. Handle performance issues arising from annual framework execution with media and agencies, initiating new procurements based on the severity of the actual situation.

Job Requirements

1. Bachelor's degree or above, with over 3 years of experience in media/media procurement; experience with gaming industry media resources or ecosystem collaborations is preferred.

2. Familiar with the entire procurement process, possessing annual framework negotiation capabilities, and familiar with bidding procedures and compliance requirements.

3. Familiar with internet advertising logic, KOL/KOC cooperation models, public opinion public relations service standards, and understanding of live streaming cooperation operations.

4. Possession of gaming industry media resources (e.g., game vertical media, streamer resources) or ecosystem cooperation experience is preferred.

5. Possess strategic thinking and data analysis skills, capable of formulating category strategies through market trend analysis.

6. Skilled in cross-departmental collaboration, possessing business negotiation skills, and able to efficiently connect with internal and external partners.

7. Proficient in business English, with additional foreign language skills being a plus.

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