Lead Product Manager, AI Campaigns

undefined ago • 3 Years + • Product Management • $197,600 PA - $296,400 PA

Job Summary

Job Description

Attentive is an AI-powered mobile marketing platform that transforms consumer engagement through personalized journeys, driving recurring revenue and maximizing campaign performance. The platform leverages real-time data and advanced AI to deliver tailored 1:1 messages. This role involves conceptualizing, designing, and launching AI-driven marketing campaigns and products, analyzing complex datasets, collaborating with sales and clients to define product strategies, and implementing performance metrics to optimize product utilization. The role also requires prioritizing features and coordinating with cross-functional teams to ensure comprehensive product functionality.
Must have:
  • Conceptualize, design, and launch novel AI-driven marketing campaigns and products from inception.
  • Analyze complex datasets, conduct targeted experiments, and derive insights for product release.
  • Collaborate with internal sales teams and external clients to define positioning and messaging strategies.
  • Develop and implement product-level performance metrics, governance frameworks, and control mechanisms.
  • Prioritize product features and enhancements based on data-driven assessments.
  • Coordinate with cross-functional teams to integrate supportive features and ensure comprehensive product functionality.
Perks:
  • Health & wellness benefits
  • Equity

Job Details

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

About the Role

  • Conceptualize, design, and launch novel artificial intelligence (“AI”)-driven marketing campaigns and products from inception, ensuring alignment with strategic organizational objectives.
  • Analyze complex datasets, conduct targeted experiments, and derive insights to identify core feature sets essential for the product’s initial release.
  • Collaborate directly with internal sales teams and external clients to gather and interpret business requirements, and to define effective positioning, packaging, and messaging strategies for the product.
  • Develop and implement product-level performance metrics, governance frameworks, and control mechanisms, enabling marketers to effectively manage and optimize utilization of the AI campaigns product.
  • Prioritize product features and enhancements based on data- driven assessments to promote user adoption and engagement.
  • Coordinate with cross-functional teams, including reporting, modeling, and data engineering groups, to integrate supportive features and ensure comprehensive product functionality.
  • Telecommuting permitted 2 days per week. When not telecommuting, must report to Attentive Mobile, Inc. at 114 Sansome Street, 11th Floor, San Francisco, CA 94104.

MINIMUM REQUIREMENTS:

  • Bachelor’s degree or U.S. equivalent in Business Administration, Computer Science, or a related field plus 5 years of professional experience as a Market Analyst, Market Research Specialist, or any occupation/position/job title involving product management and management consulting.
  • In lieu of a Bachelor's degree plus 5 years of experience, the employer will accept a Master's degree or U.S. equivalent in Business Administration, Computer Science, or related field, plus 3 years of professional experience as a Market Analyst, Market Research Specialist, or any occupation/position/job title involving product management and management consulting.

Must also have experience with the following special skills:

  • 3 years of professional experience evaluating complex trade- offs, assessing options efficiently, and guiding teams toward consensus and alignment on critical business or product decisions
  • 3 years of professional experience identifying innovative solutions
  • 3 years of professional experience developing and launching innovative products, including building 0-to-1 products or products specifically designed for marketers
  • 3 years of professional experience aligning and inspiring executives, stakeholders, and cross-functional teams around a unified product vision
  • 3 years of professional experience collaborating with Sales teams and other key departments to ensure product strategies and deliverables are aligned with overarching business goals and objectives.

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

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