Media Planner

27 Minutes ago • 1-3 Years

Job Summary

Job Description

As a Media Planner at Spark Foundry, you will develop and implement media plans aligned with client objectives, driven by human insights. Your role involves strategic development, execution, and ongoing campaign management, analysis, and optimization to meet business and campaign goals. You will gather and analyze various data, make multi-media recommendations, and ensure quality control and adherence to plan objectives.
Must have:
  • Develop media plans for client objectives
  • Manage, analyze, and optimize campaigns
  • Gather and analyze marketing and human insight data
  • Make multi-media budget recommendations
  • Ensure quality control of media plans
  • Communicate media strategies to internal teams
  • Present plans to client brand group
  • Maintain strong relationships with media suppliers
  • Work closely with external agency partners
  • Participate in account status meetings
  • Assist with POV development
  • Participate in billing and financial processes
  • Bachelor's degree (preferred in advertising, marketing, business, communications)
  • 1-3 years of experience in Media
  • Strong communication and presentation skills
  • Experience in negotiating
  • Ability to work in a team under pressure
  • Critical thinking and problem-solving abilities
  • Strong analytical and math proficiency
  • Proficiency in media research and reporting
  • Technical proficiency with media systems, MS Excel, Word, PowerPoint

Job Details

Company description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview

As a Media Planner at Spark Foundry, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Spark Foundry has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

  • Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
  • A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship
  • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
  • Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
  • Utilization and knowledge of syndicated media, research, and other data resources
  • Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
  • Present plans to the client brand group, with assistance of Supervisor/Manager
  • Maintain strong relationships with media suppliers and stay abreast of market conditions
  • Work closely with external agency partners
  • Active participation in account status meetings, both internal and external
  • Develop/ assist with development of POVs
  • Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
  • Attendance and active participant in mandatory training sessions

Qualifications

  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
  • 1-3 years in Media
  • Strong written and verbal communication and presentation skills
  • Demonstrated experience in negotiating
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
  • Demonstrates critical thinking and problem solving abilities
  • Strong analytical abilities and proficiency in math
  • Ability to effectively utilize media research and reporting resources
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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