1. Responsible for user growth planning for community business (including but not limited to virality, subsidy strategies, task systems), tracking the launch and iteration of community products, and being responsible for growth results;
2. Familiar with overseas game players, with corresponding methodologies and practical experience in community viral growth, activity task systems, and user growth systems for new user acquisition and retention, good at innovation and systematic thinking;
3. Propose different growth strategies based on specific business scenarios, explore new business growth points, and be responsible for user experience;
4. Monitor key community metrics, research competitor community growth strategies, optimize operational strategies through A/B testing, and explore emerging platform opportunities;
5. Manage community KOLs and core users, and design hot marketing activities in conjunction with game version hotspots and esports events.
1. 5+ years of experience in overseas user growth or community operations, game industry preferred.
2. Proficient in growth hacking strategies, familiar with funnel optimization, viral marketing, SEO/SEM and other growth methods.
3. Proficient in data analysis tools (Google Analytics, Mixpanel, basic SQL), capable of independent data insights.
4. Deep understanding of the algorithms and operational rules of community platforms such as Discord/Reddit.
5. Excellent English communication skills, able to adapt to multi-timezone collaboration (focus on European and American markets).