[Publishing Div. 3] Brand Manager (3+ years)

9 Minutes ago • 3 Years + • Editorial

Job Summary

Job Description

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies, expanding our platforms and services to captivate an even larger fan base. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market. Publishing Div. 3 is responsible for publishing new games from KRAFTON's Western studios.
Must have:
  • Establish brand strategy for new games
  • Create and manage brand guidelines
  • Plan creative/content direction
  • Plan and execute marketing campaigns through collaboration
Good to have:
  • Deep understanding of the gaming industry and global gaming community
  • Experience in executing creative and unprecedented marketing campaigns
  • Strategic thinking and smooth communication skills
  • Native-level English proficiency
  • Deep understanding of console platform publishing

Job Details

Introducing Our Team (Project)

Publishing Div. 3 is responsible for publishing new games from KRAFTON's Western studios.

Introducing the Missions You'll Undertake with Our Team

  • Establish brand strategy for new games (vision, mission, key message, positioning, etc.)
  • Create and manage brand guidelines (Tone & Manner, Visual Identity, etc.)
  • Plan creative/content direction
  • Plan and execute marketing campaigns through collaboration with internal teams and development studios

We'd like to grow with someone who has these experiences! (Required Qualifications)

  • 3+ years of brand manager experience
  • Experience in establishing brand strategies and creating brand guidelines
  • Ability to plan and execute impactful large-scale marketing campaigns
  • Excellent sense and high understanding of creative and content
  • No difficulty conducting business in English
  • No disqualification for overseas business trips

If you have these experiences, you are the one we are looking for! (Preferred Qualifications)

  • Deep understanding of the gaming industry and global gaming community
  • Experience in executing creative and unprecedented marketing campaigns
  • Strategic thinking and smooth communication skills
  • Native-level English proficiency
  • Deep understanding of console platform publishing

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To join KRAFTON's challenge, the following recruitment process is required.

  • Application Review > Phone Interview > Technical Fit Interview > Culture Fit Interview > Offer & Onboarding
  • Recruitment may close early if excellent candidates are hired, as it is ongoing.
  • Successful candidates for each stage will be notified individually via the email or phone number registered in their application.
  • Please note in advance that the phone interview is an optional stage conducted as needed, not a mandatory one. Detailed information will be provided individually.
  • Additional interviews may be added if necessary, and detailed information will be provided individually.

Please check the required documents!

  • Application Form (Free format), Self-Introduction, Career Description, Portfolio (Optional)
  • For new graduates, please focus on the self-introduction; for experienced candidates, please focus on the career description.
  • If attaching a portfolio, please check the information below.

Employment Type

  • Full-time

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