As a Sales Business Retention Representative, the position is instrumental in driving the long-term success of the customer base. Through product and market knowledge, you will proactively manage customer needs and utilize retention strategies to maximize customer satisfaction and loyalty.
Key responsibilities
- Ensure the achievement of the renewal percentage related to the assigned customer base.
- Constantly reduce churn through the application of prevention and retention strategies for the customer base.
- Build and cultivate strong and lasting relationships with key customers.
- Provide in-depth support on products and services, addressing complex requests.
- Participate in the development of customer loyalty programs.
- Proactively reactivate inactive customers through innovative strategies.
- Monitor and manage customer satisfaction metrics.
- Identify up-selling and cross-selling opportunities within existing accounts.
Key activities
1. Monitoring deadlines/events:
- Proactive Control: Constantly monitor contract deadlines to ensure renewals are managed promptly.
- Event Management: Timely management of events (e.g., disputes, limited product usage) and cancellations to reduce the churn percentage.
2. Up-selling and renewals management:
- Communication with customers to identify specific needs/requirements to be met with commercial up-selling proposals, also during the contract renewal phase.
- Personalization: Personalize communications to respond to the specific needs of each customer, with the support of customer engagement.
3. Objection Handling:
- Active Listening: Listen carefully to customer concerns and respond effectively.
- Solutions: Propose solutions that address objections and improve customer satisfaction.
4. Data Analysis:
- Feedback: Collect and analyze customer feedback to identify areas for improvement.
- Trends: Monitor renewal and cancellation trends to adapt management strategies.
What We Offer
We work in a rapidly expanding multinational context and provide our teams with:
- People Care: care and attention to the work environment, people, and their individual and professional growth within the Technology organization.
- Continuous training:
- Access to the most qualified technological training platforms;
- Access to quality training paths through the internal #GROW program;
- Knowledge sharing communities
- Programming of personalized IT paths
- International and interfunctional projects: possibility to participate in international projects to ensure the exchange of knowledge and ideas.
- Work methodology: Agile operating mode in a collaborative, informal, and open work environment for the exchange of ideas.
- Benefits
- Hybrid work model
- Flexible hours to ensure work-life balance
- Meal vouchers worth 8 euros
- Online well-being programs
- Welfare platform open to all employees
- Workplace
- South Milan and Smart working
- #winasateam
- #wolterskluweritalia
- #LI-Hybrid
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.