Job Description:

About the Role

The Senior Associate, Marketing & Engagement role independently develops and leads the management of the production calendar for engagement campaigns including overseeing email, SMS and mail campaign execution, audience segmentation, and quality assurance to ensure effective communication. The role collaborates with creative, data, product, operations, and analytics teams to optimize engagement and marketing programs to achieve business goals.

Responsibilities:

• Manages a production calendar for owned marketing channels (lifecycle digital, direct mail, web, and AI solutions) to ensure timely and effective campaign execution.
• Supports the creative brief process by providing strategic insights and best practices, ensuring high-quality, engaging communications for the target audience.
• Takes ownership of complex, multi-channel campaigns from conception through execution and post-launch analysis, ensuring alignment with overarching marketing strategies
• Oversees the end-to-end production process for email, SMS, and mail campaigns, including audience segmentation, campaign building, and performing quality assurance (QA) checks to ensure accuracy and effectiveness.
• Collaborates with the data team to maintain and optimize audience segmentation, ensuring targeted and relevant messaging, while mastering lifecycle channel distribution platforms to enhance campaign performance.
• Conducts analytics to identify optimization opportunities, driving measurable results and contributing to broader marketing objectives to boost engagement and achieve business goals.
• Coordinates dependencies, communicates timelines, and manages stakeholder expectations across departments and engagement campaigns.
• Supports the development of strategies to transition to AI-first marketing and engagement platforms and develops new operational protocols to execute, QA, and measure the success of AI-first engagement campaigns.
• Proactively identifies opportunities to enhance the impact of engagement and marketing campaigns and moves ideas to action
• When necessary, drive tradeoff discussions with teams and stakeholders to achieve objectives incrementally.
• Runs team retros to identify what could be better and what process changes improve the reliability and impact of production activities beyond a single campaign.

Requirements:

• Bachelor's degree
• 4 years+ of experience running production for mail, email, text and phone call programs, implementing industry best practices for segmentation, dynamic content, and testing, managing audience lists and segmentation efforts, analyzing omni channel success metrics
• 2+ years experience developing campaigns in Braze or a comparable platform
• 2+ years experience updating websites through CMS platforms
• 2+ years experience managing audience lists and segmentation efforts
• 2+ years experience managing analysis of engagement and marketing metrics. Experience using SQL and Looker is a plus
• Proficiency with GSuite
• Excellent written and verbal communication skills
• Experience collecting, analyzing, and summarizing data from disparate sources in order to drive decisions and recommendations

We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location. The expected salary range for this position is:

$85,000 - $115,000 annually

Cityblock values diversity as a core tenet of the work we do and the populations we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

We do not accept unsolicited resumes from outside recruiters/placement agencies. Cityblock will not pay fees associated with resumes presented through unsolicited means.

About Us:

Cityblock Health is the first tech-driven provider for communities with complex needs—bringing better care to where it’s needed most, block by block. Founded in 2017 on the premise that “health is local” and based in Brooklyn, we are backed by Alphabet’s Sidewalk Labs along with some of the top healthcare investors in the country.

Our mission is to improve the health of underserved communities. Importantly, our solutions are designed specifically for Medicaid and lower-income Medicare beneficiaries, and we meet our members where they are, bringing care into the home and neighborhoods through our community-based care teams and Virtual Care offerings.

In close collaboration with community-based organizations, local providers, and leading health plans, we are reorganizing the health system to focus on what matters to our members. Equipped with world-class, custom care delivery technology, we deliver personalized primary care, behavioral health, and social services to deliver a radically better experience of care for every member and community we serve.

Over the next year, we’ll grow quickly to bring better care to many more members and their communities. To do this, we need people who, like us, believe that everyone should have good care for what matters to them, in their community.

Our work is grounded in a belief in the power of a diverse community. To close gaps in care and advance equity in the communities we serve, we have to start with making our own team diverse and inclusive. Our ways of working are characterized by creativity, collaboration, and mutual learning that comes from bringing together a community from diverse backgrounds and perspectives. We strive to ensure that every person on the Cityblock team, and every Cityblock member, feels supported and included as a part of our community.

Our Values:

Aim for Understanding

Be All In

Bring Your Whole Self

Lean Into Discomfort

Put Members First

About our Team:

We employ a field-based, home-based care model and are committed to meeting members where they are--in their homes, in their community, and in our Hubs. We will go above and beyond to connect with Cityblock members in a non-judgmental, respectful and empathic manner, to meet their needs, and to provide feedback to the system as a whole as we strive to do better every day.