Senior Creative Strategist, Social Media & Growth Marketing

12 Minutes ago • 4 Years + • $101,000 PA - $120,000 PA
Social Media

Job Description

Inkitt is seeking a Senior Creative Strategist for Social Media & Growth Marketing to leverage AI and predictive algorithms to discover and transform stories into blockbuster hits. This role involves extracting key USPs from books and series, partnering with the paid team for creative direction, overseeing creative production, and staying ahead of trends to drive growth for Inkitt's Galatea and CandyJar TV apps. The ideal candidate will have strong copywriting, analytical, and creative skills with a passion for romance content.
Good To Have:
  • Expertise in working with social platforms and influencers
Must Have:
  • Read books and watch series to extract key USPs and pivotal elements
  • Synthesize extracted elements into comprehensive creative briefs
  • Partner with the paid team to brainstorm, optimize, and provide creative direction
  • Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Submit and manage creative tickets from end-to-end
  • Stay on top of trends and competitors' strategies; find the next breakout format and/or platform
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
  • Manage external partners for outsourced creative production
  • 4+ years of experience in creative strategy working with a paid team
  • Excellent copywriting skills with a knack for crafting compelling messaging and storytelling
  • Strong understanding of full-funnel marketing and its relationship to storytelling through ads
  • Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
  • Strong analytical skills and data-driven thinking
  • Creative and innovative thinker with strong organizational and multitasking skills
  • Detail-oriented and capable of meeting tight deadlines
  • Team player with a positive attitude and strong work ethic
  • Ability to work independently and as part of a team
  • Love of all things romance: books, tv, movies, etc
Perks:
  • 401k plan
  • Health benefits (medical, dental, vision coverage)
  • Professional coaching for everyone
  • Team-building events, including annual Tulum trip
  • Unlimited access to Galatea app and CandyJarTV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in Berlin and San Francisco

Add these skills to join the top 1% applicants for this job

communication
team-player
budget-management
creative-writing
game-texts
storytelling
algorithms

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar TV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

  • Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs.
  • Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends.
  • Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
  • Stay on top of trends and competitors' strategies; find the next breakout format and/or platform.
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
  • Manage external partners for outsourced creative production

What You'll Bring:

  • 4+ years of experience in creative strategy working with a paid team
  • Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
  • Strong understanding of full-funnel marketing and its relationship to storytelling through ads
  • Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
  • Strong analytical skills and data-driven thinking
  • Creative and innovative thinker with strong organizational and multitasking skills
  • Detail-oriented and capable of meeting tight deadlines
  • Team player with a positive attitude and strong work ethic
  • Ability to work independently and as part of a team
  • Love of all things romance: books, tv, movies, etc
  • Expertise in working with social platforms and influencers is a plus

Who We Are Looking For:

  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company

What We’ll Offer:

  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and CandyJarTV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in Berlin and San Francisco

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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