Senior Onsite Merchandising Manager Luxury (m/f/d) // Remote possible

17 Minutes ago • 4-5 Years
Digital Marketing

Job Description

This role involves end-to-end responsibility for the luxury assortment on breuninger.com, requiring entrepreneurial skill and strategic foresight. Key tasks include collaborating with purchasing for assortment design, identifying trends, optimizing online marketing based on customer behavior analysis, and enhancing customer journey and user experience. The role also involves defining requirements for shop features, content planning, and coordinating with various internal and external partners to drive data-driven decisions and increase organic reach.
Must Have:
  • Responsible for the luxury assortment on breuninger.com with entrepreneurial skill and strategic foresight.
  • Collaborate closely with purchasing to shape the assortment and strategically develop brands.
  • Identify trends early and adapt the assortment to optimally meet customer needs.
  • Analyze customer and purchasing behavior using performance metrics (Conversion Rate, Clicks).
  • Develop targeted measures to optimize online marketing, customer journey, and user experience.
  • Lead the continuous development and optimization of customer-oriented navigation, category entry points, and filters.
  • Work closely with the SEO team to significantly increase organic reach.
  • Define requirements for (shop) features and content planning, monitoring luxury brand and e-commerce developments.
  • Make data-based decisions for selecting product groups/articles for onsite campaigns and newsletters.
  • Coordinate collaboration with Onsite Campaign & Content Management, Onsite Development, Content Production, and Performance Marketing.
  • Completed degree in Luxury Management, Business Administration or Communication Science (Marketing/E-Commerce focus).
  • 4-5 years of professional experience in e-commerce in the luxury, fashion, or lifestyle sector.
  • Strong passion for fashion and current trends, with comprehensive knowledge of luxury/premium fashion brands.
  • Very good analytical and conceptual skills, high degree of initiative and independence.
  • Ability to quickly learn new systems and work with web-based tracking and analysis tools.
  • High commitment to innovative topics and driving data-driven decision support.
Perks:
  • Voluntary holiday and Christmas bonuses, plus contributions to old-age provision.
  • 30% employee discount, also for your partner, including gastronomy and hairdresser services.
  • Additional vacation days starting from the 5th year of employment.
  • Subsidy for your Urban Sports membership.
  • Access to various training and leadership development programs.
  • Workation available for up to 30 calendar days per year in selected European countries.
  • Option to secure additional vacation days via salary conversion, supplemented by sabbatical options.
  • Company Bike leasing for your desired bike or e-bike.

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Company Description

Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, the Netherlands and Switzerland, over 2000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience – that is Breuninger. A traditional company that goes international, clearly defines its goals and creates innovative opportunities.

Job Description

  • You are responsible for the luxury assortment area on breuninger.com and manage it with entrepreneurial skill and strategic foresight.
  • In close cooperation with purchasing, you provide impulses for assortment design and the strategic further development of brands. You bring in innovative ideas for optimal marketing and proactively drive them forward.
  • You use your extensive assortment expertise to identify trends early and design the assortment accordingly to optimally meet customer needs.
  • You analyze customer & purchasing behavior according to performance indicators (such as Conversion Rate, Clicks etc.) and develop targeted measures to optimize online marketing, customer journey and user experience.
  • You are a leader in the continuous development and optimization of customer-oriented navigation, category entry points and filters. You work closely with the SEO team to significantly increase organic reach.
  • You define requirements for (shop) features and content planning and always keep an eye on developments in luxury brands, relevant competition and in e-commerce.
  • For onsite campaigns and newsletters, you make data-based decisions when selecting product groups and/or articles to optimally fulfill operational requirements.
  • You coordinate cooperation with important partners such as Onsite Campaign & Content Management, Onsite Development, Content Production as well as Performance Marketing and ensure smooth project implementation.

Further exciting information can also be found at: B-Digital - We are looking for creative pioneers who want to make a difference. (breuninger.com)

Qualifications

  • You have a completed degree in Luxury Management, Business Administration or Communication Science, ideally with a focus on Marketing/E-Commerce, or a comparable educational background.
  • You bring at least 4-5 years of professional experience in e-commerce in the luxury, fashion or lifestyle sector and are ready to apply your expertise in a dynamic environment.
  • You have a strong passion for fashion and current trends and you have comprehensive knowledge of the various fashion brands and labels in the luxury and premium segment.
  • Very good analytical and conceptual skills are among your strengths, as is a high degree of initiative and independence.
  • The rapid changes and technical developments in e-commerce motivate you, and you show high flexibility in dynamic day-to-day business.
  • You are able to quickly familiarize yourself with new systems, and working with web-based tracking and analysis tools is easy for you.
  • Your high commitment and interest in regularly delving into new, innovative topics and driving data-driven decision support characterize you.

Additional Information

At Breuninger, it's about more than just a job. We live appreciation and responsibility – and our benefits reflect exactly that. They are a sign of how we accompany and support you. And the best part: This is only a part of what awaits you with us.

Appreciation that is tangible Voluntary holiday and Christmas bonuses as well as contributions to old-age provision.

Your style, your advantage 30% employee discount, also for your partner, including gastronomy and hairdresser.

Your loyalty counts From the 5th year you receive additional vacation days.

Sport-Life-Balance Subsidy for your Urban Sports membership.

Grow with us From training to leadership programs.

Workation available Up to 30 calendar days a year in selected European countries.

Vacation à la carte You can secure additional vacation days via salary conversion, supplemented by sabbatical options.

Mobile in everyday life Lease your desired bike or e-bike easily with Company Bike.

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