Senior Copywriter

16 Minutes ago • 4 Years +

Editorial

Job Description

Publicis Groupe is seeking a Senior Copywriter in Medellín, Colombia, with 4+ years of experience in advertising and marketing agencies. The role involves leading content strategy and advertising campaigns, ensuring innovative messages align with brand essence and business objectives. Responsibilities include conceptualizing and writing creative content, developing solutions based on insights, presenting to clients, and supervising junior copywriters. The ideal candidate will have excellent writing, grammar, and leadership skills, advanced knowledge of digital marketing, and intermediate-advanced English.

Must Have:

Lead the conceptualization and creative writing of content for advertising campaigns, presentations, and other media, adapted to the execution medium.
Develop creative solutions based on insights, tensions, and findings that align with the brand's essence and business objectives.
Present creative concepts to clients and stakeholders.
Supervise and guide junior and mid-level copywriters, providing constructive feedback.
Ensure all texts and content comply with quality standards and assigned account objectives.
Stay updated with market trends, industry changes, and best practices in advertising copywriting to contribute to the team.
Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.

Perks:

Access to Marcel platform with e-learning tools like Udemy and LinkedIn Learning (30,000+ courses).
Opportunity to connect with 100,000+ creative minds within Publicis Groupe.
Hybrid work model.
Employee fund.
Life insurance.
Birthday off.
Opportunity to apply for global vacancies within the company.
Possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence (Work Your World initiative).

Add these skills to join the top 1% applicants for this job

ms-office

team-management

creative-writing

game-texts

script-writing

market-research

microsoft-office

Job Description

In Medellín – Colombia, we are looking for a Senior Copywriter with 4 or more years of experience in advertising and marketing agencies. Their mission will focus on leading the creation of content strategies and advertising campaigns, ensuring that all messages are innovative, aligned with the brand's essence, and meet business objectives.

Responsibilities

Lead the conceptualization and creative writing of content for advertising campaigns, presentations, and other media, adapted to the execution medium.
Develop creative solutions based on insights, tensions, and findings that align with the brand's essence and business objectives.
Present creative concepts to clients and stakeholders.
Supervise and guide junior and mid-level copywriters, providing constructive feedback.
Ensure all texts and content comply with quality standards and the objectives of assigned accounts.
Stay updated with market trends, industry changes, and best practices in advertising copywriting to contribute to the team.
Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.

Qualifications

Excellent writing and grammar skills.
Excellent leadership skills and ability to inspire others.
Ability to conduct research and information analysis.
Advanced knowledge of digital marketing and communication strategies.
Advanced ability to conduct research and information analysis.
Familiarity with text editing tools and collaboration software (e.g., Google Docs, Microsoft Office), related to their area of performance.
English level: Intermediate - advanced.

Additional Information

We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
We have benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility of working up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.